COLLEGIATE PRESSWIRE INTRODUCES INNOVATIVE MEDIA MONITORING SERVICE

Collegiate Media Wire Service Unveils Breakthrough `Collegiate Presswatch(SM),` The Electronic News-Tracking Service for the College Media

(CPWire) CLIFTON, N.J. -- February 23, 1999 – Collegiate Presswire, the premier press material distribution service catering to the college media, today unveiled Collegiate Presswatch(SM), its exclusive electronic media monitoring service, designed to track brand mentions in approximately 100 college newspapers across the country on a daily basis.

The monitoring service will be used primarily in conjunction with the syndication of press materials on Collegiate Presswire, a daily electronic newswire that carries press materials to over 425 college media outlets. Monitoring will be offered free-of-charge for a two-week period to member companies when sending a release over Collegiate Presswire. For a fee, non-member companies can also put Collegiate Presswatch to work for their business, to keep up-to-date on what the college media is saying about their products, services and competitors.

``In a business like ours, being able to show clients results of the stories they have syndicated over our wire is the difference between retaining client business and losing it because of a lack of provable results,`` said Andrew Turner, Director of Online Services. ``With a distribution program that includes Collegiate Presswatch, we now offer the most comprehensive press material distribution and tracking service in the country aimed at the lucrative college market.``

Collegiate Presswatch is powered by a custom-designed World Wide Web software module nicknamed ``Rover.`` The software, named because it retrieves articles like a dog retrieves a newspaper, records the addresses of college newspaper Web pages with a matching keyword.

Clients will receive a report by electronic mail – clips permitting – listing the Web site addresses of any stories that have appeared related to their products or services. This enables clients to see their story in its original editorial context, and draws more corporate visitors to college newspaper Web sites in the process.

For additional information or a media kit about Collegiate Presswire’s electronic distribution and monitoring services, call toll-free, (888) 621-7721, or see the service’s web site at http://www.cpwire.com.

Collegiate Presswire is the premier press material distribution and tracking service catering to the collegiate media market. Collegiate Presswire incorporates exclusive technology and information tools into its distribution processes to help America’s companies reach the nationwide student audience through campus media. The service is based in Clifton, NJ, with a satellite office in Stamford, CT.