Consumer
Boost Mobile's Got Spirit, How about You?; Boost Mobile(R) is First Pay-As-You-Go Wireless Service to Offer School Team Fight Songs as Ringback Tones
Source: Boost Mobile
Feb 1, 2006, 09:00

IRVINE, Calif.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Feb. 1, 2006--Make it personal and put some style in your dial. What better way to show school spirit and pride than to give the people who call you a ringback tone - your school`s fight song - to listen to while waiting for you to pick up the phone. Boost Mobile(R) today announced that it is the first and only Pay-As-You-Go wireless service to offer ringback tones. Enabled by Alcatel (Paris:CGEP.PA)(NYSE:ALA), a worldwide leader in telecommunications solutions, the new service dubbed ''Boost(TM) Call Tones,'' replaces the standard ringing sound heard when a call is connected and the caller is waiting for the Boost customer to answer.

Now available nationwide, Boost Call Tones enable Boost customers to customize the sound callers hear before a call is answered with unique content to fit their mood including music, jokes or original sound effects that entertain waiting callers.

''It`s all about customization and personalization -- the ability to hook each caller up with a Boost Call Tone all of their own,'' said Craig Thole, director of value add services, Boost Mobile. ''Boost customers can set different sounds for different people and can even assign songs or audio clips for different times of the day, so their friends know what`s up when calling.''

Boost Call Tones are available on all Boost Mobile phones. Boost customers can browse, sample and purchase multiple selections from an initial catalog of more than 2,000 Boost Call Tones. From happy or sad to silly or mad, depending on your mood, the time of day or who`s calling, there is a Boost Call Tone to fit every occasion. Categories include Music by Genre, Urban Flow, Mood Rings, Film and Television, Sporting Goods and many more. To register for Boost Call Tones, customers can go to www.boostmobile.com or access via Boost Wireless Web directly from their Boost Mobile phone.

''Boost continues to demonstrate its leadership role in prepaid wireless by providing first-to-market services like Boost Call Tones,'' said Neil Lindsay, vice president of product development, Boost Mobile. ''We have introduced a number of prepaid industry firsts in recent months, including Java photo share application Boost Snaps, GPS navigation from Telenav and wireless instant messaging from AOL, MSN and Yahoo!. And, we will continue our aggressive push this year to provide our customers with first-to-market pay-as-you-go wireless entertainment services and content.''

''Call Tones makes the Boost lifestyle very personalized to each user with this unique and tailored ringback application,'' said Erwan Menard, vice president, mobile communications for Alcatel North America. ''Alcatel enables Boost to customize the handset browser and Web interface to reflect their corporate image for a seamless user experience. With the customized content catalog, friends can select the hottest new music riffs or audio clips best suited to the personality and preferences of the people who call them.''

Boost Call Tones are available to Boost customers nationwide starting today for a monthly fee of $1.49. Boost Call Tone purchases are $2.49 for premium selections, $1.49 for branded content and $0.99 for soundscapes or other original sounds used in place of the standard ''ring ring.''

About Boost Mobile(R) Products and Services

Boost Mobile currently offers six Boost-branded wireless phones, all of which can play Boost Call Tones, and come with Boost`s signature Nationwide Boost(TM) Walkie-Talkie, which offers instant nationwide communication at the touch of a button. By pressing the walkie-talkie button on the side of the phone, users can connect to anywhere from anywhere on Sprint Nextel`s nationwide iDEN network, in less than one second, for distances of thousands of miles. As the only wireless service provider to offer any true service differentiation by making Sprint Nextel`s Nationwide Walkie-Talkie service available as a Pay-As-You-Go feature, Boost Mobile enables today`s youth to communicate on their terms, at their own pace.

Most Boost Mobile handsets also include Boost(TM) Multi-Media Messaging, Text Messaging and Wireless Web, large color screens, preloaded Java(R)-enabled games and applications, GPS technology, preloaded polyphonic and voice ringtones, exclusive action sports and graffiti wallpapers, hands-free speakerphone VibraCall(R) alert, national roaming, voice-activated dialing, voice notes and much more. Additionally, most Boost Mobile phones include built-in Java(R)-enabled technology, enabling customers to use Boost LIVE, a
virtual video game arcade available on the Boost Mobile Web site (www.boostLIVE.com), to browse and download over the air Java(R) games, ringtones and wallpapers to personalize their handset to fit their unique style and vibe.

Boost Mobile Pay-As-You-Go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7 a.m. to 9 p.m., and 10 cents per minute after 9 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). Boost(TM) Walkie-Talkie is $1.50 per day for unlimited nationwide use and the charge applies only on the days the service is used.

Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost(R) Cards. There are no credit checks, hidden charges or monthly bills. Re-Boost(R) Cards are available in $20, $30 and $50 denominations and may be purchased, as needed at all authorized Boost retailers.


About Alcatel

Alcatel provides communications solutions to telecommunication carriers, Internet service providers and enterprises for delivery of voice, data and video applications to their customers or employees. Alcatel brings its leading position in fixed and mobile broadband networks; applications and services, to help its partners and customers build a user-centric broadband world. With sales of EURO 12.3 billion and 56,000 employees in 2004, Alcatel operates in more than 130 countries. For more information, visit Alcatel on the Internet: http://www.alcatel.com.


About Boost Mobile

Based in Irvine, Boost Mobile LLC, a subsidiary of Sprint Nextel Corp. (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is one of the fastest-growing wireless services in the U.S. and now has more than 2 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost(R) Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

Media review units are available now to trial Boost Call Tones.
Please submit requests to [email protected].

© Copyright 2004 Collegiate Presswire, Inc. and Boost Mobile