From Collegiate Presswire (http://www.cpwire.com):

Consumer
STUDENTS GIVE DRUGSTORE.COM 'THE OLD COLLEGE TRY' FOR ITS POPULAR AUTO DELIVERY PROGRAM
Source: drugstore.com
Oct 16, 2006, 13:15

Online Retail Innovation Replenishes Everyday Essentials for College Students

BELLEVUE, Wash.--(COLLEGIATE PRESSWIRE)--Oct. 16, 2006--As college students settle into dorms and apartments, they will soon realize that their abundant stock of supplies from mom and dad will eventually dwindle.  Before discovering mid-shower that the shampoo bottle is empty or taking the risk of shaving with a dull razor, drugstore.com�, a leading online provider of health, beauty, vision and pharmacy products, offers a simple time-saving solution for busy students with its innovative Auto Delivery program (www.drugstore.com/autodelivery).

"We know our college-age customers buy their favorite products on a regular basis, but often without cars or enough time between classes, it can be very difficult to get off campus to go shopping," said Jonathan Tinter, Chief Marketing Officer, drugstore.com.  "The Auto Delivery program perfectly addresses the need for students to manage their hectic schedules.  It also assists parents in putting together care packages minus the trip to the drugstore and tiresome post office lines.�

The Auto Delivery program offers students or parents the option to set up and manage automatic shipments of their most frequently ordered products, eliminating an inconvenient run to a local store or on-campus market, which often lack variety and selection.  The drugstore.com Web store, by contrast, stocks thousands of popular name brands and many hard-to-find personal care items, allowing college students to get their daily "must-haves" � whether shampoo, condoms or makeup � automatically shipped every 30, 45, 60 or 90 days.  The program also serves as a reminder to replenish products like mascara and vitamins, which have a limited shelf life.

�People often don�t realize that cosmetics have an expiration date, but older products are less likely to produce desired results and often cause break-outs,� says celebrity makeup artist, Tina Turnbow, whose clientele include Amanda Peet, Jacinda Barrett and Ivanka Trump.   �Auto Delivery is a convenient way for a busy student to keep her makeup bag stocked and fresh.�

At the March 2006 launch of the Auto Delivery program, the first of its kind in the market, more than 40 of the most popular products in the drugstore.com Web Store were included in the program.  In just six months, that number has increased to almost 5,000 products, with additional items continuously added.  A sampling of the brands available through the Auto Delivery program include: Burt�s Bees, Coppertone, Crest Whitestrips, Gillette, GNC, L�Oreal, Neutrogena, Pantene Pro-V, philosophy, Physicians Formula Cosmetics, Revlon, Sonicare and Trojan.

The initial setup order is charged at the regular shipping rate of $5.99; however subsequent Auto Delivery orders are only $1.99 per shipment via standard shipping.  Consumers can choose the quantity and frequency with which they receive their products and are billed at the time of shipment.  The Auto Delivery program can be changed or canceled at any time.  Before their supplies run out, students trying the Auto Delivery program for the first time should set up their account and delivery preferences at least one week in advance of the first order.

�Auto Delivery is brilliant!  Now I won�t have to worry about running out of hair products during midterms or finals,� said Jacquie Callahan, a student at Gonzaga University.   �I�ll have my must-have products delivered to my dorm-step before disasters strike!�

About drugstore.com, inc.
drugstore.com, inc. (Nasdaq:DSCM) is a leading online provider of health, beauty, vision, and pharmacy products.  The drugstore.com� online store provides a convenient, private, and informative shopping experience that encourages consumers to purchase products essential to healthy, everyday living.  The online store offers thousands of brand-name personal health care products at competitive prices; a full-service, licensed retail pharmacy; and a wealth of health-related information, buying guides, and other tools designed to help consumers make informed purchasing decisions.  Consumers can personalize their shopping experiences with shopping lists, Auto Delivery or e-mail reminders for replenishing regularly used products, and private e-mail access to pharmacists for questions.

Contact:
Jessica del Mundo or Nicole Okoneski
GolinHarris
213-623-4200 x772 or 793
[email protected]
[email protected]



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