ARTIST, FAN AND INDIE LABEL WEBSITES CAN MAKE MOOLAH FROM MYPLAY

New Affiliate Program Makes Downloading Easy with Copy To Locker Button Oasis, Monkees, and More Fan Sites Part of 1,400 Affiliate Partner Network

REDWOOD CITY, CA--(COLLEGIATE PRESSWIRE)--Oct. 2, 2000-- Aspiring musicians, independent record labels and music fans can link to myplay (www.myplay.com) and make money by becoming a myplay Affiliate Partner. Its new Affiliate Program allows anyone with a Web site to tap into the huge number of music-lovers online and provide their visitors with hassle-free downloading via the myplay “Copy To Locker” button while also allowing them easy access to their music collection, online. With nearly 3 million customers, myplay is the creator of the digital music Locker™ and the “Copy To Locker” button is an exclusive feature of the myplay site. The button eliminates long download times by allowing music to be transferred instantly to a customer’s myplay Locker - server-to-server.

Myplay currently has more than 1400 Affiliate Partners, including the Oasis Fan Site (www.oa515.com); the Official Band Site of the Monkees (www.monkees.net); the source for everything swing Swing-music.com (www.swing-music.com); trance music community site Trancegirls.com (www.trancegirls.com); and Pinkmonkey.com (www.pinkmonkey.com), a free study site designed for junior high to college students. The new program will be administered by Be Free, Inc., a leader in performance marketing.

Along with the benefits of the Copy To Locker button, Web sites with music-loving visitors that join the myplay Affiliate Program -- such as official artist sites, music news sites, band fan sites, record label sites, music e-zine sites, teen sites, community sites or MP3 search engine sites -- can earn additional revenue. Additionally, myplay Affiliate Partners make downloading and storing music easier for their visitors, and participate in myplay promotions and giveaways, which help drive traffic to their sites.

To join the myplay Affiliate Program, you must operate a Web site with legal content, and complete a valid application by going to http://affiliates.myplay.com. Once approved, Webmasters will be directed to where they can choose from various myplay links and “Copy To Locker” buttons, and generate HTML code to place on their site. There is no cost to sign up for the program.

“Our existing network of 1400 Affiliate Partners has already proven the success of our Affiliate Program, and is one of our leading sources of new customers,” said myplay VP of Consumer Marketing Michael Crotty. “By becoming a myplay Affiliate Partner, Web site owners can take the hassle out of downloading music by providing their visitors with a place to store their digital music online instead of on their hard drive. And including “Copy To Locker” buttons next to downloadable music on a site makes it possible for users to transfer music directly from an Affiliate Site into their music Locker with the click of a button.”

About myplay, inc.
Myplay (www.myplay.com) launched in a record 100 days, debuting on the Web in October 1999. Led by founders and former Apple Computer colleagues Doug Camplejohn, CEO, and David Pakman, SVP of Business Development, myplay is the legal and industry-supported online service that gives consumers the ability to store, manage and legally share their personal music collections online. The company is the creator of the digital music Locker™ and was the first online music service to pioneer the “Copy To Locker” button. The company has formed strategic partnerships with both major and independent record labels, including Dreamworks and Artemis Records, as well as AOL’s Winamp and Spinner, Emusic.com and Rollingstone.com. It has received funding from respected venture capital firms Vulcan Ventures, IVP, Integral Capital Partners, and investment bank Allen & Company. Based in Redwood City, CA, with an office in New York City, myplay can be contacted by phone at 650-620-6900.