FEATURE / Gore-Lieberman Lead Bush-Cheney 39% to 33% in Gen i Poll; 58% of Gen i Indicated They Definitely Will Vote in Presidential Election
SAN FRANCISCO--(BUSINESS WIRE FEATURES via COLLEGIATE PRESSWIRE)--Sept. 26,
2000-- According to a poll taken by Snowball, the leading online network for members of Generation i -- the Internet generation of Web-centric young adults
that have grown up using the Internet -- if the presidential election were held today, 39% of respondents would vote for Gore-Lieberman, 33% for Bush-Cheney, 18% were undecided, 5% for Nader-LaDuke, 3% for Browne-Oliver, 2% for other, and 1% for Buchanan-Foster. Fifty-eight percent of Gen-i respondents indicated they ''definitely will'' vote in the presidential election.
These findings are part of a comprehensive political survey (August 24-31) conducted by Snowball`s marketing research division, IQuestics. Nearly 900 users between the ages of 13-30 were polled on issues relating to the upcoming presidential election. Respondents answered questions on everything from what they feel are the most important issues in the election to how they rate the candidates in areas such as honesty, intelligence and charisma.
Quality education was mentioned by 13% of respondents as the most important issue in the election, taxes (10%) and health care (8%). AIDS, financial aid, drugs and minimum wage were all listed by less than 2% of respondents as being most important.
Neither candidate scored particularly well in areas such as trust and excitement. Forty-four percent of those who responded considered Gore ''very'' or ''somewhat honest'' compared to 36% for Bush, while on the charisma meter, 26% found Bush ''very'' or ''somewhat exciting'' compared to 20% for Gore. The Vice President, on the other hand, was considered the more intelligent candidate, being named ''very'' or ''somewhat intelligent'' on 65% of the responses, compared to 54% for Bush.
''This survey not only shows that young people do have strong feelings about the upcoming election, but it also gives us a better understanding of which issues are most important to them,'' said Kim Bastoni, Vice President of Snowball`s marketing research division, IQuestics.
About Snowball
Snowball
(Nasdaq:SNOW) is the leading online network for Generation i and the companies that want to reach its population of Web-centric young adults. Snowball aggregates top Generation-i produced Web sites and brings its active Net-centric audience to companies that offer products and services targeted to the demographic.
The company is the 34th largest Internet property in terms of reach according to Media Metrix (August 2000). Its networks include
ChickClick.com, IGN.com,
HighSchoolAlumni.com, PowerStudents.com and
SportsUniversity.com. Snowball is a publicly traded company headquartered in San Francisco, with offices in New York City, Chicago and Los Angeles. Snowball`s marketing research division is located in Norwalk, Connecticut. The research division focuses on Generation
i, the 13-30 year-old generation that have grown up using the Internet.
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