54321 TO LAUNCH ON FOX SPORTS NET; WEEKDAY AFTERNOON PROGRAM DEBUTS IN JANUARY
NEW YORK--(COLLEGIATE PRESSWIRE)--Dec 9, 2002--Fox Sports Net debuts 54321, television�s first topical daily program covering the heart-pounding phenomenon of action sports, Monday, Jan. 27. Skateboarding, surfing, snowboarding, BMX and freestyle Moto-X will be primary elements as Fox Sports Net creates a new genre of sports television entertainment. The 30-minute show airs weekdays at 5 PM local time, with convenient replays in prime time and late night.
�The time has come for action sports, and the growing number of outstanding athletes who participate in them, to have a regular television home. 54321 is that home by presenting all the news, highlights and personalities that make action sports so popular today,� said Tracy Dolgin, President, Fox Sports Net. �This unique show, in an Access Hollywood-format, treats action sports with the respect that more mainstream sports have enjoyed, and offers its fans a daily program that speaks directly to them.�
Gary Considine is the executive producer of 54321. Considine comes to Fox Sports Net after an illustrious 20-year career as an executive producer, producer and director at NBC, where he oversaw the creative and production elements for NBC shows including The Tonight Show with Jay Leno, Saturday Night Live, Late Night with Conan O�Brien and Access Hollywood.
54321 targets the sports, the lifestyle and the culture that Generation Y and Americans of all ages are embracing.. Five days a week, 54321 blends lifestyle, personality and insider�s features, with news, event highlights and analysis to give action sports fans the most comprehensive and insightful coverage of all the sports they are passionate about.
Complete coverage of action sports including surfing, snowboarding, skateboarding, BMX and freestyle Moto-X is combined with in-depth looks at other emerging sports such as beach volleyball, triathlon and mixed martial arts. The show also reports on the culture and style associated with action sports.
Participation and interest in action sports is at an all-time high. Snowboarding has seen a 240% increase in participation in the last 10 years, and has been added as an Olympic sport. The growth of in-line skating has surged to over 29 million participants. Pro skateboarder Tony Hawk has become a cultural idol. 54321 captures all of excitement in this ever-expanding world.
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