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PANTENE® ANNOUNCES 2nd ANNUAL PANTENE PRO-VOICE MUSIC COMPETITION

Friday, February 1, 2002 8:00 AM
Entertainment
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National Contest for Female Singer/Songwriters to Launch in February 2002

CINCINNATI, OH--(COLLEGIATE PRESSWIRE)--Feb 1, 2002--Think you have what it takes to make a splash on the music scene? Now’s your chance to prove it!

Pantene®, the world’s leading hair care brand, has announced the 2nd annual Pantene Pro-Voice music competition, a national contest designed to recognize, celebrate and honor young women who choose to use their voice as a tool for positive self-expression. Established to celebrate what women have to say while supporting them on their journey of self-discovery, the competition creates a forum for showcasing how music can be used to foster self-esteem.

The Pantene Pro-Voice music competition provides an opportunity for unsigned female solo artists and female-fronted bands age 14 to 24 to showcase their talent as singer/songwriters for a chance to win a once-in-a-lifetime grand prize: a “demo” recording contract with Atlantic Records, multiple performances as the opening act on an established artist’s concert tour, distribution of her winning song via the Pantene Pro-Voice CD, a $25,000 music equipment package and a $10,000 endowment to the high school music department of the winner’s choice!

“Last year, we received over 1,200 entries for the first-ever Pantene Pro-Voice music competition and were overwhelmed by the talent of the applicants. Each submission expressed a unique style and personality and we hope Pantene Pro-Voice will continue to encourage young women to use music as a tool for self-expression,” said Rick Hasselbeck, Pantene Brand Manager.

Beginning February 1, 2002, applications for the 2nd annual Pantene Pro-Voice music competition will be available online at www.pro-voice.com and at participating retail locations including FYE music stores and Delia’s. In addition, information on the program will be available at 1-866-PROVOICE.

To enter, all applicants are required to write and perform an original song in the music genre of their choice and submit a written copy of the song’s lyrics, a recording of the song on a tape, CD or MP3, a completed contest submission form and a photograph. Applicants under 18 will require signed parental/guardian consent. The deadline for applications is April 30, 2002.

Five finalists will be selected and flown to New York City to compete at a celebrity-headlined concert showcase in Central Park in the summer of 2002. The grand prize winner will be chosen at the showcase by the Pantene Pro-Voice Advisory Board, which will consist of celebrity talent (including Willa Ford, Kim Gordon, Lisa Ling, Jamie-Lynn Sigler, Aisha Tyler and Vitamin C) and music industry professionals. Performers will be judged based on lyrical composition, musical composition and originality.

The concert showcase will be broadcast on Much Music USA and Comcast in the fall of 2002. This year’s competition will be hosted by Atlantic recording artists M2M, the Norwegian teen duo of Marit Larsen, 18, and Marion Raven, 17. “The Big Room,” M2M’s sophomore CD, will be released on March 5.

“Pantene Pro-Voice is an important step in breaking into the music industry because it focuses on artists` talent and originality, while giving women a chance to get their individual voices heard. As the winner of the Pantene Pro-Voice New Voice of 2001, I have been given many opportunities: getting my music heard by thousands of people, opening a national tour for one of my favorite artists and getting the attention of record industry professionals,'' said Libbie Schrader, winner of the first Pantene Pro-Voice music competition.

Dedicated to celebrating what women have to say, Pantene Pro-Voice’s partners include: Seventeen and seventeen.com, Teen and teenmag.com, Atlantic Records, Delia’s, FYE music stores, Much Music USA, Comcast and Toejam.com

Pantene, owned and distributed by P&G;, believes in the power of personal transformation and in the individuality and beauty of every woman.


Source: Procter & Gamble

© Procter & Gamble and Collegiate Presswire

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