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STRIKE A POSE WITH PRINGLES FOR A CHANCE TO APPEAR ON A TIMES SQUARE BILLBOARD

Friday, April 19, 2002 10:00 AM
Food
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One dollar for each photo collected will be donated to SHiNE

CINCINNATI--(COLLEGIATE PRESSWIRE)--Apr 19, 2002--Crunch, munch, smile and say Pringles! America’s favorite potato crisp is looking to catch teens and young adults snacking on Pringles for a chance to appear on a Times Square billboard that will be unveiled this summer.

Pringles is searching for the new face of snacking by inviting young Pringles lovers from across the US and Canada to mail in their “snack and smile” photos to the Pringles News Bureau at 225 North Michigan Avenue, 21st Floor Chicago, Ill. 60601. To participate, young adults are invited to grab a can of their favorite flavor of Pringles and strike a pose, for a chance to appear on a Times Square billboard. Photo entries must be standard 4x6 inch color photos that include entrant’s name, age, email address, and signature (limit one person per photo). Entries must be received by May 6, 2002 and will not be returned. Pringles will unveil the billboard and the new face of snacking on or around June 5, 2002 in New York City and simultaneously at pringles.com.

“Pringles is reaching out to young adults to celebrate Mr. Pringles in a fun and social way,” Pringles Brand Manager Julie Eddleman said. “This opportunity allows Pringles lovers to creatively showcase their own snacking style. We have found that featuring real people in ads captures the fun-loving spirit of Pringles.” For complete details on the promotion’s rules and regulations, visit pringles.com.

Pringles will donate one dollar for each photo collected, up to $5,000, to SHiNE (Seeking Harmony in Neighborhoods Everyday), a national non-profit organization that empowers young people to promote respect for diversity and end youth violence. SHiNE`s innovative programming uses art, music, technology and sports to inspire and facilitate creative forms of expression and action. For more information about SHiNE, visit shine.com.

P&G;, makers of Pringles(R), markets more than 250 brands including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Olay(R), Crest(R), Vicks(R) and Actonel(R). P&G; employs nearly 106,000 people in more than 80 countries worldwide. For more information about P&G;, please visit our website at www.pg.com


Source: Procter & Gamble

© Procter & Gamble and Collegiate Presswire

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