Partnership Opens Doors For Stadium, Buildings and Arena Deals throughout U.S. Markets
LOS ANGELES--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--May 29, 2002--Key3Media Group, Inc., (NYSE:KME) announced today that affiliate Event Advertising, LLC, doing business as Bold Outdoor Media, the leading provider of building wrap advertising, signed a strategic marketing partnership with National Basketball Association (NBA) superstars Kevin Garnett of the Minnesota Timberwolves and Denver Nugget`s Antonio McDyess, along with Tiki Barber of the National Football League`s (NFL) New York Giants. The partnership has been developed to increase building wrap advertising at stadiums, buildings and arenas throughout U.S. markets.
Kevin Garnett, 25 years old, is a perennial All-Star forward for the Minnesota Timberwolves and member of the gold-medal-winning USA Basketball team in the 2000 Sydney Olympic Games. He entered the NBA in 1995 after graduating from high school and has marketing partnerships with several leading international brands, including AND1, General Mills, Wilsons Leather, Upper Deck Company, and Japan Energy. He is currently featured on the cover of Wheaties cereal boxes nationwide.
``Playing bold, aggressive basketball helped me establish my identity in a very competitive environment,`` says Garnett. ``Bold Outdoor`s products use the same idea to bring vibrant, exciting images to building exteriors. No two buildings are the same. The surfaces, angles and possibilities for signage are just starting to be explored. It`s an exciting time to be part of the Bold Outdoor team.``
Tiki Barber is the flash quotient of the New York Giant backfield ``Thunder & Lightning.`` His stop-on-a-dime moves, unique quickness and uncanny speed helped earn him the famous ``Lightning`` moniker. Barber, led his New York Giants to the Superbowl in 2000. His record breaking most receptions by a running back in a single season, along with a team leading 1,639 all-purpose yards (fourth all-time) make him one of the most explosive players in the league. In addition to being a superstar on the field, Tiki hosts his own local talk show and participates in an anti-drug campaign.
``What I do both on and off the field is important to me,`` Barber said. ``Playing in the Superbowl, the most impressive one-day sporting event in the world, empowers you with the belief that anything is possible and doable in life. Even on the grandest scale. Bold Outdoor`s building wraps take advertising to the next level and lets you play in a league all your own.``
Antonio McDyess is the standout Forward for the Denver Nuggets. Selected in the first round of the 1995 NBA Draft by the Los Angeles Clippers, McDyess was named to the All-Rookie First team. McDyess` legendary moves quickly launched him to ``All Star`` status. He was also selected to play on the USA Men`s Basketball Olympic Team in 2000.
``Bold advertising and professional athletes go hand in hand,`` says McDyess. ``This is a fantastic opportunity to share the Bold Outdoor story with stadium, building and arena owners around the country.``
``Size is the eye catching feature of building wraps,`` explains Mark Bakar, president, Bold Outdoor Media. ``Typically the new stadiums and centers have major glass frontage where traditional banners won`t work because they block the view. Take Denver. You wouldn`t want to place a gigantic banner across the view of the Rockies. Since you can see through the material, spectators can look out and see what they have always seen, and the size isn`t limited.``
Bold Outdoor recently signed a five-year promotional agreement with SMG, the largest private facility management company in the world. SMG will work exclusively with Bold Outdoor Media to promote the sale of Bold Outdoor Media`s products and services at more than 130 SMG facilities including stadiums, arenas, theaters, convention, exhibition and trade centers across the United States.
About Bold Outdoor
Bold Outdoor Media, headquartered in San Francisco, California, is the leading provider of building wrap advertising. Bold Outdoor specializes in wrapping entire buildings in strategic locations turning them into mega-media solutions. Bold Outdoor Media offers a total solution package from logistical planning, design, implementation, and placement of building wraps. Clients span many industries and include: General Motors, E-TRADE, Texaco, Intel and Warner Brothers. For more information about Bold Outdoor, visit www.boldoutdoor.com.
About Key3Media...
Bold Outdoor is a Key3Media Group, Inc., affiliated company. Key3Media Group is the world`s leading producer of information technology tradeshows and conferences, serving more than 5,300 exhibiting companies and 1.3 million attendees through 60 events in 17 countries. Key3Media`s products range from the IT industry`s largest exhibitions such as COMDEX and NetWorld+Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit www.key3media.com.
Certain matters discussed in this release are ``forward-looking statements,`` including statements about Key3Media`s future results, plans and goals and other events which have not yet occurred. These statements are intended to qualify for the safe harbors from liability provided by the Private Securities Litigation Reform Act of 1995. You can find many (but not all) of these statements by looking for words like ``will,`` ``may,`` ``believes,`` ``expects,`` ``anticipates,`` ``plans`` and ``estimates`` and for similar expressions. Because forward-looking statements involve risks and uncertainties, there are many factors that could cause Key3Media`s actual results to differ materially from those expressed or implied in this release. These include, but are not limited to, economic conditions generally and in the information technology industry in particular; the timing of Key3Media`s events and their popularity with exhibitors, sponsors and attendees; technological changes and developments; intellectual property rights; competition; capital expenditures; and factors impacting Key3Media`s international operations. In addition, the terrorist attacks on September 11, 2001 have adversely affected the economy generally and significantly decreased air travel in particular. These developments have and will continue to adversely affect participation and attendance at Key3Media`s events, although the Company is not able to quantify or reliably estimate the future impact that these matters may have on its businesses, results of operations or financial condition.
The sections entitled ``Item 1. Business - Certain Factors That May Affect our Businesses`` and ``Item 7. Management`s Discussion and Analysis of Financial Condition and Results of Operations`` in the Annual Report on Form 10-K for the year ended December 31, 2001 filed by Key3Media with the SEC contain important cautionary statements and a discussion of many of the factors that could materially affect the accuracy of Key3Media`s forward-looking statements and/or adversely affect its business, results of operations and financial position. These statements and discussions, as well as any of Key3Media`s other SEC public filings, are incorporated herein by reference. Key3Media does not plan to update any forward-looking statements.
Note to Editors: Bold Outdoor, Key3Media, COMDEX, Interop, NetWorld+Interop, and associated design marks and logos are trademarks owned or used under license by Key3Media Events, Inc., and may or may not be registered in the United States and other countries. NetWorld is a service mark of Novell, Inc., and is registered in certain jurisdictions. Other names mentioned may be trademarks of their respective owners.
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