Matrix Introduces New SoColor Crystal Cool Reds
NEW YORK--(BUSINESS WIRE FEATURES via COLLEGIATE PRESSWIRE)--Jun 10, 2002--Blondes may have more fun, but REDHEADS have no regrets.
We`re seeing shades of red from pale fire to deepest wine on all the runways - everywhere from Marc Jacobs` bohemian babes to Galliano`s urban warrior women.
And to accessorize? The newest ladylike Prada satchel in wild cherry? Perhaps something with rubies from Bulgari? We`re gaga for Gucci`s embroidered bags, mad as ever about Manolos ...but there is simply no fashion accessory that is more important than gorgeous haircolor.
Red hair is red hot right now - but Matrix didn`t forget that red can be cool...
Introducing SoColor Crystal Cool Reds
3 stunningly lustrous, radiant red violets plus two 2 bright, rich violet reds add up to 5 shades that achieve spotlight-worthy reflective brilliance on even the darkest hair. SoColor`s moisturizing honey creme base conditions hair for tremendous shine every time and has made it the No. 1 choice of salons across America.
Is it your time to shine? Matrix colorists have try-on swatches and color techniques at their disposal to work with you to create your new cool red look. Let your colorist be your guide into the cool world of SoColor Crystal Cool Reds!
Note to editors:
-- SoColor Haircolor is for use by salon professionals only
-- Consumers can call 1-800-6Matrix or visit www.matrix.com to locate a Matrix salon.
Note: A Photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.061002/bb12
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