Our
Story I Our People I News &
Press
Collegiate Presswire offers comprehensive distribution of
your press releases, media alerts and pre-produced content to
a nationwide network of print and broadcast college media
outlets -- as well as student-oriented publications, websites
and the largest information repositories in the world.
Founded in 1998, Collegiate Presswire pioneered the
business of electronic press material distribution to the
college media, sending press releases and ready-to-run content
via e-mail and the Internet to college newspapers across the
country.
A year later, we expanded our services to include the only
electronic collegiate media-monitoring system and an original
Features Syndicate, which offers a free cartoon, two word
puzzles, a dating column and production-ready content to
student media outlets in return for a brand-credit placement
in each feature.
In 2002, at the request of numerous clients, we debuted CP
RadioWire, the first electronic wire distribution service
transmitting text and multimedia press materials on a daily
basis to the nation's top college and university radio
stations.
In 2003, we entered into several strategic
content-sharing partnerships. Through an alliance with College
Publisher, all of Collegiate Presswire�s press releases are
posted in full-text to their network of online college
newspapers for use in online editions. Through an agreement
with LexisNexis, all of our wire copy is also posted in
full-text to their eponymous news and information database.
And finally, through broadened syndication agreements with
COMTEX News Network, Moreover and Pinnacor, summaries of our headlines
are cross-posted each day to both Yahoo! News and Google News
-- two premier news websites on the Internet.
Collegiate Presswire continues to evolve and introduce new
services that meet the needs of today�s student journalists
and broadcasters. With more than 830 college and university
newspapers and 250 college radio stations on our daily
distribution circuits, and many more checking out our Web site
each day, Collegiate Presswire has become a vital content
source for America�s print and broadcast collegiate media.
Our clients range from Fortune 500 firms to small,
entrepreneurial start-ups - and everything in between that
have recognized the power and influence of the student media.
A wide range of companies have put Collegiate Presswire to
work for their publicity and outreach campaigns, branding
opportunities and media-monitoring programs.
Collegiate Presswire has received a great deal of media
attention, including numerous write-ups in PR Week, O�Dwyer�s
PR Newsletter, Ragan�s Interactive PR and Tactics
-- the newsletter of the Public Relations Society of America.
On the media side, Collegiate Presswire has been featured
several times in Trends, the newsletter of the
Associated Collegiate Press.
We look forward to putting our services to work for you!
Our
People
Collegiate
Presswire's management team is made up of professionals with
experience in journalism and marketing. We pioneered the college-media distribution
business with the debut of Collegiate Presswire in 1998, and
are totally focused on ensuring its continued development,
innovation and success.
Here
is a look at the people who run the company:
Matthew Farlie
Co-Founder
and Director of Business Development
As Director of Business Development, and a co-founder of
Collegiate Presswire, Matthew Farlie�s responsibilities include
negotiating corporate partnerships, developing new services
and plotting the growth-strategy of the company.
Prior
to starting Collegiate Presswire, Farlie's early foray into
public relations started with a seven-semester stint on The
Hoya, Georgetown University's twice-weekly college newspaper.
More recently, Farlie worked in the brand-marketing practice
at Burson-Marsteller, advising clients in launching new brands
and designing publicity campaigns.
Farlie
is a graduate of Georgetown University in Washington, DC, with a bachelor�s
in English and a minor in History.
Lisa
Bannerot
Co-Founder and Director of Media Services
As Director of Media Services for Collegiate Presswire, Lisa
Bannerot is responsible for working with college-media editors
and broadcasters to meet their content needs, growing the list of media outlets
that receive Collegiate Presswire's news and enhancing the
services we provide.
Bannerot, also a co-founder of the company, has extensive
media agency experience with Saatchi and Saatchi, DFS Compton
and J. Walter Thompson. As a Media Planning Supervisor,
Bannerot has wide-ranging knowledge of media including
newspaper, TV, radio, magazine and outdoor media.
Bannerot is a graduate of Smith College in Northampton, Mass., with a bachelor�s
degree in Art History.
Our
News & Press Releases
Collegiate Presswire has
received a great deal of media attention, including article
write-ups in PR Week, O'Dwyers Newsletter, Editor
& Publisher, Ragan's Interactive PR and Tactics,
the newsletter of the Public Relations Society of America. On
the student side, Collegiate Presswire has been written up
several times in Trends, the newsletter of the
Associated Collegiate Press.
Here is a selection of our press releases:
