Companies and Agencies Increasingly Choose Bundled Packages To Meet Their End-to-End College Media Distribution Needs
CLIFTON, NJ--(COLLEGIATE PRESSWIRE)--Jan 16, 2003--Collegiate Presswire, the leading electronic distributor of press materials and marketing information to the nation�s college media, announced today that it successfully introduced three comprehensive, bundled service packages to its clients during the fall semester.
The new services, which combine the company�s most popular products � wire distribution, electronic media monitoring and photo distribution � are available in three bundled packages: A, B and C. Bundled Package A offers national distribution of a press release and one month of monitoring for $715. Bundled Package B offers national distribution of a release and a photo for $925. Bundled Package C offers national distribution of a release and photo, along with a month of media monitoring, for $1,100.
''Our bundled services have become very popular because they satisfy our clients` need to reach college media with a comprehensive PR initiative,'' said Ariana Macrina, Client Management Associate. ''By presenting our most popular services together, we can give clients an efficient service offering and a discount in the process. Bundled services are certainly an asset to any aggressive campaign aimed at the 18-24 market.''
Clients who used the bundled packages during the company�s busy back-to-school Fall semester ranged from consumer products companies to entertainment and healthcare clients. Examples include the Playboy.com College Nude Photography Contest, original movie promotion for Comedy Central and Artisan Entertainment�s release of the special edition of Reservoir Dogs, and Van Wilder DVDs. In each of these cases, the bundled packages were used, combining the PressWire, PressWatch and CPFoto services, to create thorough college media campaigns.
Bundled Packages are available on Collegiate Presswire�s 2003 rate card. These service options appear alongside other improvements Collegiate Presswire has made this year. First is RadioWire -- distribution to campus radio stations of a summarized press release, media alert or advisory in text format. Multimedia press materials such as MP3 files and Real Audio are now being offered to enhance client news aimed at college students. Second, Collegiate Presswire has increased its distribution reach to more than 800 schools, providing clients with an opportunity to reach more of their target demographic than ever before.
For additional information, or a copy of the current Collegiate Presswire sales kit, call (888) 621-7721, or visit the service�s web site at http://www.cpwire.com.
ABOUT COLLEGIATE PRESSWIRE
Collegiate Presswire is the leading electronic distributor of press materials and marketing information to the nation`s print and broadcast college media. The service distributes press releases, news flashes and media alerts from companies and organizations to a proprietary nationwide network of more than 780 college newspapers, 100 college radio stations and select, leading education trade-publications via e-mail, fax and the Internet. The Collegiate Presswire news-feed is also syndicated to many top sites across the Internet by leading content distributors. Founded in 1998, Collegiate Presswire Inc. is based in Clifton, NJ. The Company can be reached online at http://www.cpwire.com or toll-free at (888) 621-7721.
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