NEW YORK and CLIFTON, N.J.--(COLLEGIATE PRESSWIRE)--May 19, 2003--News Broadcast Network (NBN) has expanded its service to include distribution of all NBN�s Radio News Releases (RNRs) on the College Radio Wire, the joint programming effort created by NBN and Collegiate Presswire last fall. NBN is the first, and only, broadcast public relations distribution firm that distributes to the college and university radio stations as part of its standard distribution package. The College Radio Wire now reaches 130 colleges and universities including the U.S. Naval Academy, the universities of Maryland, Michigan, and Southern California among others.
The two companies provide electronic distribution of media advisories and ready-to-air content to a proprietary nationwide network of college and university radio stations. By tapping the potential of Collegiate Presswire`s CP Connect system, radio-station personnel can request or download scripts, press releases or multimedia files for broadcast.
Matthew Farlie, co-founder and director of business development for Collegiate Presswire said, �We are encouraged not only by the growth and caliber of the stations using the College Radio Wire, but also by the feedback we are getting from them. The stations are finding the combination of ready-to-air releases and scripts versatile and flexible.�
�Reaching the college market is important for any marketer�, noted Michael Hill, president of News Broadcast Network. �College students represent a $100 billion market per year, are open to trying new things, and most importantly, are developing brand loyalty. NBN will continue to work with Collegiate Presswire to develop new products targeted at this market.�
ABOUT NEWS BROADCAST NETWORK
News Broadcast Network (NBN) is an innovator in broadcast media content development and distribution. NBN specializes in Video News Releases, Satellite Media Tours, Radio Media Tours, Radio News Releases (RNRs), investor relations services, Public Service Announcements, award-winning audio and video production capabilities, as well as syndication and guaranteed broadcasts packages. News Broadcast Network has offices in New York, Los Angeles, Chicago, Washington, D.C., Seattle, San Francisco, Milwaukee and Connecticut.
ABOUT COLLEGIATE PRESSWIRE
Collegiate Presswire is the leading electronic distributor of press materials and marketing information to the nation`s print and broadcast college media. The service distributes press releases, news flashes and media alerts from companies and organizations to a proprietary nationwide network of more than 780 college newspapers, 130 college radio stations and select, leading education trade-publications via e-mail, fax and the Internet. Founded in 1998, Collegiate Presswire Inc. is based in Clifton, NJ. The Company can be reachttps://ine at http://www.cpwire.com or toll-free at (888) 621-7721.
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