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Boost Mobile(R) Introduces Four New Phones Aimed at Drawing Appeal from Stylish to Sensible Students

Oct 11, 2005, 09:15
Press Wire > Consumer
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Boost's Updated Product Line Includes New Limited Edition Baby Phat-Branded Motorola i833, All Black Feature-Packed Motorola i835 and Two Entry-Level Phones Priced under $100

IRVINE, Calif.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Oct. 11, 2005--Boost Mobile(R), a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, has introduced four new phones this month that offer stylish fashion design to feature-packed value for students seeking a new wireless phone this school year. The line up includes:


Baby Phat-branded Motorola i833

Designed by famed ''fashionista'' Kimora Lee Simmons, the custom designed Motorola i833 features a baby-pink quilted surface, real diamond accents around the outside display, Baby Phat carry pouch and dangle, and Kimora`s signature, making it an ideal accessory for young women seeking the latest style. Available online in limited quantity at BestBuy.com and boostmobile.com, and wireless dealers the special edition Baby Phat-branded Motorola i833 phone retails for $249.99 after a $50 mail-in rebate.


Jet Black Feature Packed Motorola i835

The new jet black feature-packed Motorola i835 offers new features such as V-Card that allows users to send and receive contact information to friends using the Boost(TM) Walkie-Talkie feature and My Pictures that enables users to store and forward pictures received via Multi-Media Messaging ($.25 per message to both send and receive images and audio). In addition, the handset comes preloaded with Java(R) games including 5-Card Draw poker and Skate & Slam, exclusive action sports and graffiti wallpapers, GPS navigation and on-demand multi-media services, and polyphonic and voice ringtones. The all-black phone is available now exclusively from boostmobile.com, Best Buy, PC Richards, Nextel Retail Stores, Target and Wireless Dealers for a suggested retail price of $174.99.


Value-Priced Motorola i415 & i450

High quality and affordability come together with the Motorola i415 and i450. Both phones come equipped with large color screens (130 x 130), V-Card, Java(R)-enabled games and applications, hands-free speakerphone, picture viewer, Boost(TM) Multi-Media Messaging, Text Messaging, and Wireless Web, polyphonic and voice ringtones, GPS navigation and on-demand multi-media services, - all at a price under $100. The Boost Mobile(R) i415 and i450 by Motorola are available starting September 1 at boostmobile.com; popular national retailers and convenience stores, such as Best Buy, Target and Wal-Mart for a suggested retail price of $79.99 for the i415 and $99.99 for the i450.


All four of the new phones also offer the following features:

-- Nationwide Boost(TM) Walkie-Talkie

-- Boost(TM) Multi-Media Messaging and Text Messaging

-- Boost(TM) Wireless Web

-- Color Screen

-- Picture Viewer

-- Java(R) Enabled Games and Applications

-- Polyphonic and Voice Ringtones

-- Hands-free Speakerphone with Voice-Activated Dialing

-- GPS Enabled

-- 600 Entry Phonebook

As with all phones available from Boost Mobile(R), the new handsets also include Boost(TM) Walkie-Talkie, which offers instant nationwide communication at the touch of a button. By pressing the walkie-talkie button on the side of the phone, users can connect to anywhere from anywhere on Nextel`s National Network, in less than one second, for distances of thousands of miles. As the only wireless service provider to offer any true service differentiation by making Nextel`s Nationwide Walkie-Talkie service available as a pay-as-you-go
feature, Boost Mobile(R) enables today`s youth to communicate on their
terms, at their own pace.

Boost Mobile(R) Pay-As-You-Go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7:00 a.m. to 9:00 p.m., and 10 cents per minute after 9:00 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). Boost(TM) Walkie-Talkie is $1.50 per day for unlimited nationwide use and the charge applies only on the days the service is used.

Boost Mobile(R) customers pay for minutes only as they need them through the purchase of Re-Boost(R) Cards. There are no credit checks, hidden charges or monthly bills. Re-Boost(R) Cards are available in $20, $30 and $50 denominations and may be purchased, as needed at all authorized Boost(TM) retailers.


Editor`s Note: Boost Mobile(R) phones are available at no charge to student reporters for review purposes. Please contact Boost Mobile(R) Media Bureau at (310) 665-0290 or online at [email protected] for more information or to request phones for review.


About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost(TM) is one of the fastest growing wireless services in the U.S. and now has more than 1.7 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost(R) Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.


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