VangoNotes, from Pearson Education and Audible, Inc., Tied to Leading Textbooks
UPPER SADDLE RIVER and WAYNE, N.J.--(COLLEGIATE PRESSWIRE)--Oct. 3, 2006--Today�s college students, more active and technologically adept than ever before, are in need of innovative ways to make the most of their increasingly valuable time. VangoNotes, born from the strategic alliance between Pearson Education and Audible, Inc., are the answer to the question: How can I study more if I�m at my desk less?
Forty-one percent of today�s college students own an MP3 player, according to a recent survey, and eighty-five percent of those use the portable device daily. With the arrival of VangoNotes, audio study guides tied to Pearson textbooks, work and music can now exist peacefully on students� playlists. Students can purchase select chapters or the complete set of chapter reviews. VangoNotes provide students the flexibility to study during the times they are unable to read a textbook or look at a computer screen.
Spanning the entire college curriculum, VangoNotes work on over 200 MP3 players including all Apple� iPods�, and include �need to know� concepts for each area of study; practice tests; and audio �flashcards� to help review key ideas and terms.
Titles currently available include VangoNotes for the best selling Marketing Management, 12th Edition, by Philip Kotler and Kevin Lane Keller; VangoNotes for Psychology, 8th Edition, by Carol Wade and Carol Tavris; VangoNotes for America: Past and Present, 8th Edition, by Robert A. Divine; and VangoNotes for Janson's History of Art, 7th Edition, by Davies et al.
VangoNotes can be purchased at www.vangonotes.com for $2.99 per chapter, or $19.95 for all chapters. Every VangoNote offers a free chapter so students and educators can experience the study guide on a risk-free basis. VangoNotes will also soon be available at Apple�s iTunes Music Store.
�Once I saw these superb educational products, I became instantly hooked,� said Kip Thomas, Social Sciences Faculty, Blue Ridge Technical Community College. �I demonstrated VangoNotes to my Sociology course (some 100 students), and many of them expressed a keen interest in obtaining them.�
�Survey after survey finds that MP3 players are valued very highly by today�s students, confirming that VangoNotes are the right product at the right time,� said Tim Bozik, President, Prentice Hall College Higher Education. �They provide a valuable, new, and innovative option for today�s college students on the go.�
�VangoNotes stem from years of research that has shown that about one-third of people learn best, and most will benefit, through listening,� said Don Katz, CEO and Chairman, Audible Inc. �Our experience at audible.com has shown that listening also builds confidence in students to help them succeed. VangoNotes give today�s students the option of becoming untethered from traditional modes of learning, addressing their lifestyle as a mobile, multitasking generation.�
About Pearson Education
Educating 100 million people worldwide, Pearson Education (www.pearsoned.com) is the global leader in educational publishing, providing research-based print and digital programs to help students of all ages learn at their own pace, in their own way. The company is home to such renowned publishing brands as Pearson Prentice Hall, Pearson Addison Wesley, Pearson Longman, Pearson Allyn & Bacon, Pearson Benjamin Cummings, Pearson Custom Publishing, and others. Pearson Education is part of Pearson (NYSE: PSO), the international media company. In addition to Pearson Education, Pearson's primary operations include the Financial Times Group and the Penguin Group.
About Audible
Audible (www.audible.com; NASDAQ: ADBL) is the leader in spoken audio entertainment, information and education on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady� computer-based mobile devices. Audible has more than 105,000 hours of audio programs from 334 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is the Apple iTunes Music Store's preeminent provider of spoken-word products for downloading or streaming via the Web. Among the Company's key business relationships are Amazon.com, Apple Corp., Dell, Hewlett-Packard Company, Microsoft Corporation, Palm Inc., XM Satellite Radio, PhatNoise Inc., Creative Labs, Texas Instruments Inc., and VoiceAge Corporation.
Contact:
Rod Granger
Pearson Education
212-782-3486
[email protected]
or
James Pearson
Audible, Inc.
973-837-2825
[email protected]
