NEW YORK--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Oct. 3, 2006--Greg Jarboe, president and co-founder of SEO-PR, will discuss the latest trends in news and blog search during a teleseminar offered by the Public Relations Society of America's (PRSA) Counselors to Higher Education (CHE) Section. His session, "Go Ask Your Search Engine: Utilizing News Search and Blog Search to Increase Visibility to Your Institution," will take place Oct. 25 at 1:00 p.m. ET.
With Yahoo News, AOL News and Google News now among the top destinations for online news, it's more important than ever for colleges and universities to make sure their press releases are showing up in news search engines. With more than 50 million blogs, 100 times more than there were three years ago, it's also important to learn how prospective students are using blog search engines like Technorati to cull through 1.6 million legitimate posts a day.
This teleseminar will show CHE members how to put the "public" back into public relations. It will cover the latest information on using news search and blog search to increase Web visibility for academic institutions. For more details and to register for the teleseminar, please visit https://www.prsa.org/_Networking/che/events.asp.
About SEO-PR
SEO-PR (https://www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, Verizon SuperPages.com, and the Wharton School of the University of Pennsylvania. SEO-PR has won the Golden Ruler Award from the Institute for Public Relations and PR News for "using new media and new techniques to tie public relations to sales." Greg Jarboe is a frequent speaker at Search Engine Strategies and other industry conferences, a guest writer for Search Engine Watch and other online publications, and the editor of SEO-PR's News Blog. Larry Chase's Web Digest for Marketers has named Greg to its "Who's Who in SEO Experts" and Mike Grehan's eMarketing News put Greg on its "Search Marketing Dream Team."
About Counselors to Higher Education (CHE)
The Counselors to Higher Education (CHE) Professional Interest Section focuses on the interests of public relations professionals performing services for the enhancement, quality and stature of education, with emphasis on institutions of higher education.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (https://www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 30,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 275 Chapters at colleges and universities throughout the United States.
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