|
Marketers
I
Campus
Print Media I Campus Broadcast
Media
Services
For Marketing Professionals
Collegiate Presswire offers
six unique services that can
assist you in running an effective public relations or
advertising campaign targeting the college market.
| PressWire
is our comprehensive distribution service for reaching the
collegiate media with your press releases, new flashes,
media alerts and product announcements. Our full national
distribution circuit, with more than 825 subscribing college
media outlets, reaches editors at colleges, universities,
higher-education trade publications and student-oriented
websites nationwide. Our PressWire feed is also posted to
the College Publisher network of online campus newspapers,
and all of our releases are included in full-text form in
the Lexis-Nexis news database. Finally, summaries of our
PressWire headlines are cross-posted to both Yahoo! News and
Google News on a daily basis.
|
| Our PressWatch service monitors more than 200
online college newspapers each day. We have successfully
monitored the largest college papers for article placements
as well as mentions of brand names, trademarks and
competitors. PressWatch is also great for monitoring hot
issues and topics in college, keeping you informed of what's
being said on campus and who they are saying it about.
|
| CPFoto
allows you to post production-ready pictures, graphics or
other images on our highly-trafficked website to accompany
your press release. For added visibility, your photo will be
available both on our main website and CPFoto.com, our
exclusive photo portal for student editors. Best of all, by
using a totally-electronic distribution system, you won’t
have to worry about garbled images, poor scans or bad crops
ruining your important publicity photos when they appear in
print.
|
| RadioWire
carries your press announcements and media alerts to more
than 250 campus radio stations via e-mail. The electronic
news digests are sent directly to station managers and news
directors, and contain a description of each story with
links for them to access the full-text story or download a
multimedia file.
|
| CP NewsLink
is an online, interactive press conference between your
newsmaker and student journalists from across the country.
Offered as a bundled package, a CP NewsLink conference includes an
advance media advisory on our national wire, electronic
registration of student editors, a moderated one-hour online
chat between reporters and the featured speaker, and a
full-text transcript of the chat sent out on the
national wire.
|
| CampusAdTrader
is an online marketplace for buying and selling print,
online and classified advertising in U.S. college
newspapers. For advertising professionals, we offer a venue
for you to search, browse, select and bid on display, online
and classified advertising opportunities in campus
newspapers. In addition, our AuctionWatch feature
keeps you informed of current and future auctions at
schools-of-interest automatically, and our proprietary HotLeads
system lets newspapers at your schools-of-interest know
their ad space is in demand. |
Please call us (888/621-7721) or click here to
request current prices and service information
Services
For Campus Print Media
Collegiate Presswire
offers several unique services to assist college newspaper staff
members on deadline, and help them get their jobs done
easier, more efficiently and more effectively.
As a reminder, all the
services are – and will always be – free for student media
outlets. Here's a look at what we offer:
|
Press materials,
media alerts and more – Our
PressWire service is a daily, electronic newswire which
carries press releases and ready to run content via email and
fax to more than 830 college media outlets nationwide. The
press releases, issued by top companies and
organizations, contain ‘news you can use’ and all are
targeted to today’s college students. Topics range from
education to technology to health and fashion, and each day
promises something different. Press materials are perfect
for generating article ideas, news briefs or mentioning
on-campus events in your campus calendar. PressWire is
unique because it leaves the actual story-writing up to your
staff. We let you put your writers to work, and simply
provide material for you to peruse when assigning stories. (Click
for a sample)
|
|
CPFotos –
Our CPFoto wire was created out of a need in the
collegiate-media space for a photo-distribution service, which
would carry press-ready photos from newspaper to newspaper.
In addition, CPFoto is utilized by companies,
organizations and businesses to syndicate publicity and
press photos about upcoming events, new products and
services. Full reprint permissions for the photos are
granted. (Click
for sample images)
|
|
Ready-to-run
articles – Collegiate Presswire
occasionally feeds original stories of interest to its
member newspapers, ranging from interviews to movie reviews
to op/ed pieces. Working with our clients, ranging from
companies to PR agencies, we have access to top-notch
interview and publicity opportunities, and we’re happy to
pass these along to our subscribing newspapers.
|
| CP NewsLink –
These periodic online chats between student editors and
national newsmakers allow your reporters access to top-level
sources for "breaking news" stories before they
happen. Registration is free, and you can attend from
anywhere you have access to a web browser. Best of all, the
chats are in text format, so you can easily copy quotes
directly into your article or online edition. For those
reporters unable to attend, CP NewsLink transcripts are also
sent over the wire after each event.
|
| CP
Connect – This service facilitates
communication and information exchange between student
journalists and press-release sources.
At the click of a button, reporters can request more
information about a story, have photos or press kits sent to
them, or even set up an interview with the publicist or
source responsible for
the story.
|
| CampusAdTrader
–
is an online marketplace for buying and selling print,
online and classified advertising in U.S. college
newspapers. We provide a forum where you can list ad space
for sale in your publication, sell a block of advertising in
bulk, or generate visibility for your unsold space as needed
in front of a national audience of media buyers and
advertising professionals. |
Services
For Campus Broadcast Media
Collegiate Presswire
offers a unique service to assist college broadcasters with
their content needs, and help them get their jobs done
easier, more efficiently and more effectively.
As a reminder, this
service is – and will always be – free
to use for college media personnel.
|
RadioWire
–
Our RadioWire service is an electronic wire
service which carries media advisories and links to
downloadable, ready-to-air content via email to hundreds of
college radio stations nationwide. These alerts, from
America’s top companies and organizations, contain ‘news
you can use’ on topics of interest to today’s college
students. Subjects range from education and technology to
health and fashion, and each day promises something
different. These advisories are linked to our Website,
where you can download more information or multimedia files
which are ready to place on the air. For college radio
personnel, RadioWire offers high-quality content in a
versatile format that’s ready to take the pressure off the
daily crunch for news and features material.
(Click
for a sample) |
|
|
Fall
Updates
Member papers and radio stations can
update their subscription information by clicking on the
"Get Wired" tab above, or click
here.
|
|
Need
More Ads?
Collegiate Presswire is
proud to introduce CampusAdTrader,
a new service for college newspapers to sell their ad space to
media buyers online!
|
|
We
Deliver More
Collegiate Presswire also sends its press releases to College
Publisher and Comtex News, two content networks, as well as Google
News, Yahoo!
News and LexisNexis.
|
|
|