civictour.com launched on March 6, featuring promotions to meet the Civic Tour bands and to win Civic Coupes customized by the bands
TORRANCE, CA--(COLLEGIATE PRESSWIRE)--Mar 12, 2001--Today, Honda announced that Everclear, one of today`s most popular rock bands, will headline the second leg of the inaugural Civic Tour this summer. In addition to performing across the country, lead singer/songwriter Art Alexakis, bassist Craig Montoya and drummer Greg Eklund will be customizing a Civic Coupe for the Civic Tour`s online sweepstakes. The Civic Tour marks Honda’s latest venture into the music arena and will be an integral part of its coordinated marketing efforts to introduce the completely redesigned 2001 Honda Civic to the contemporary youth market.
Everclear, who is currently touring arenas with Matchbox Twenty and Lifehouse through April, will be hitting the road again in June to headline their own national summer tour, with Civic Tour sponsoring shows in Ohio, Connecticut, Missouri, New Jersey, Arizona, California and Utah. Dates, cities and venues for Civic Tour 2001 featuring Everclear will be announced prior to the official ticket on-sale date. The first leg of the Civic Tour kicks off on April 30 in Seattle with pop-punk rockers blink-182 in the driver seat.
Fans can get a taste of what to expect from Everclear`s live performances by visiting the Civic Tour`s official Web site at civictour.com, which launched March 6. In addition to band pages with biographies, audio tracks, music videos and customized streaming radio stations from each Civic Tour artist, the site will feature exciting sweepstakes promotions for blink-182 and Everclear fans. By logging onto the Web site, fans can enter to win a new 2001 Honda Civic Coupe, custom-designed by one of the Civic Tour bands with their personal flair and unique vision. The customized Civic Coupes will travel the country with their designers for display at the venues during the Civic Tour. Fans also can check out 360� views of the customized Civic Coupes at civictour.com. A second online promotion, the ''Meet the Band'' sweepstakes, gives civictour.com visitors the chance to win a trip to see a Civic Tour concert, including the opportunity to meet the band. There is no purchase necessary to enter either sweepstakes. You must be 18 or older to enter. Official rules can be found at www.civictour.com. The sweepstakes is void where prohibited.
''The Civic Tour allows Honda to reach out to our younger consumers through the music of today`s hottest bands, proving that the re-designed Civic is a perfect fit for their lifestyle,'' said Eric Conn, Honda Assistant Vice President, Auto Advertising. Likewise, Everclear is a perfect fit for the Civic Tour, as their critically-acclaimed lyrics and versatile sound have made them a lasting favorite in rock music, especially among young adults.
Since signing with Capitol Records in 1994, Everclear’s albums have sold more than six million copies, with their latest releases, Songs from an American Movie, Vol. One: Learning to Smile (July 2000) and Songs from an American Movie, Vol. Two: Good Time for a Bad Attitude (Nov. 2000) combining for total sales of more than two million. Everclear`s honors include a 1999 Grammy nomination for Rock Instrumental Performance and the 1998 Billboard Award for ''Modern Artist of the Year,'' based on the success of their third album, So Much for the Afterglow, which has sold nearly three million copies since its October 1997 release.
Civic Tour was created by marketingfactoryinc., the entertainment marketing agency that was recently appointed lead marketing partner for Civic Tour by American Honda Motor Co, Inc. and their advertising agency, Rubin Postaer and Associates (RPA).
American Honda Motor Co., Inc., (AHMC) was founded in 1959, and markets and distributes Honda and Acura automobiles; Honda motorcycles and all-terrain vehicles; Honda power products, marine products and lawn and garden products; and Honda and Acura parts and accessories in the United States. AHMC is headquartered in Torrance, Calif.
Today, Honda employs more than 19,000 associates in America in the design, development, engineering, assembly and sales of Honda and Acura products. Honda operates nine manufacturing facilities in North America that produce automobiles, motorcycles, all-terrain vehicles, power equipment, transmissions and engines, using domestic and globally sourced parts.
Rubin Postaer and Associates is an independent, privately owned, full-service advertising agency with billings over $800 million. The agency represents American Century Investments, American Honda Motor Co., Inc. (both Acura and Honda vehicles), ampm convenience stores, ARCO gasoline, Gardenburger�, Charles Schwab & Co., K- Swiss, buy.com, Morningstar, Inc., UNICARE (Division of WellPoint) and VH1. In addition to its Santa Monica headquarters, RPA operates a full-service office in Chicago, along with six field offices in major cities across the U.S.
Based in Venice, Calif., marketingfactoryinc. is a boutique entertainment marketing agency with creative, marketing, production and publicity departments that specialize in music and popular lifestyle brands. Since its inception in April of 1999, marketingfactoryinc. has enjoyed successful partnerships with national clients by developing and producing innovative entertainment marketing campaigns, connecting brands with bands. marketingfactoryinc. is currently producing the inaugural Civic Tour for Honda, in addition to developing promotional programs for the Listen Network, mp3.com and Sha-Sha Fine Shoes. Recently, marketingfactoryinc. created and produced audio content-based promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!Music, Sony PlayStation, Diamond Rio, Wherehouse Music, OP, Eruptor Entertainment and EIDOS Interactive.
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