Los Angeles-Based Sweatshop-Free T-Shirt and Apparel Company Demonstrates Financially Fashionable Model
LOS ANGELES--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Dec 10, 2002--Sweatshop-free T-shirt manufacturer American Apparel charts record-breaking sales. Sales increased over 80% from last year`s sales, which had signaled a profitable return, allowing the company to expand on its operations last spring. American Apparel attributes the increased sales to the company`s advanced business model of efficiency, reinventing its supply channel and consolidating its marketing, design and manufacturing under one roof, assembling an alternative to the paradigm of subcontracting and offshore exploitation. American Apparel is a burgeoning company, whose unconventional manufacturing model is leading the financial indicators in the U.S.-based apparel industry against other industry giants, the majority of whom have taken their production offshore. American Apparel`s increase in production and sales has also translated to increased wages for its skilled workers at the factory. ''We simply consider being sweatshop free or paying fair wages to our workers a stabilizing business tactic; yet it is only one component of our business model. Our sales success lies in redesigning the system of apparel manufacturing from the ground up. We have created a tower of efficiency where technology and automation and extreme efficiency between departments become possible,'' said Dov Charney, Senior Partner. For over four years, American Apparel has passionately produced socially responsible T-shirts and related apparel, merging its stylish, sexy fashions with thought-provoking messages. The company continues to expand on its employee programs and apparel line, developing an on-site daycare center and continuing its commitment to better design, quality and value for the wholesale trade and consumer. Employing over a thousand people in Los Angeles and dedicated to paying a living wage, American Apparel`s creative campaigns educating the public on the needless sweatshop problems that plague people globally has played an important role in buyer awareness for the American Apparel brands.
Recently, American Apparel re-launched its kids division, debuting its new line of T-shirts and related apparel for infants and kids during L.A. Fashion Week at the L.A. Emerging Designers Fashion Show. American Apparel is continuously evolving the American Apparel brands, Classic Girl, Standard American and Classic Baby, expanding on the company`s design talents and exclusive fabric innovations. For further information on American Apparel, contact Dov Charney at 213/488-0226 or visit www.americanapparel.net.
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