Burlington, VT--(COLLEGIATE PRESSWIRE)--Dec 2, 2002--There�s nothing like a little snowboarding to escape the stress of term papers, the college dating scene and exams. Burton Snowboards has everything you need to get out of the lecture hall and on the hill - from our nationwide Learn To Ride program to killer new gear. Get the details on some of our key innovations and programs below.
Burton AG Clone Jacket
Headphones and an MD player are just as essential to some riders as their snowboard and season pass. With the introduction of Burton�s breakthrough Analog Clone MD jacket, riders will get two things they want in one � a killer jacket and MD player integrated into a single system.
Burton Snowboards is the first and only company to introduce a jacket with a built-in sound system. With only 100 jackets produced worldwide, snowboarders around the globe will be searching hard to get their hands on one.
By collaborating with SOFTswitch�, an innovative company that makes fabrics touch sensitive and interactive, Burton was able to integrate a Sony Net MZ-N1 MD� Walkman� Player/Recorder into the Analog Clone MD jacket. SOFTswitch technology enables textiles to function as interfaces to control any type of electronic device, from audio equipment to communication devices. This technology allowed Burton to place a soft, flexible control pad for the MD player directly on the arm of the Analog Clone MD jacket. There�s no wire in the arm of the jacket. Instead, there`s a textile data strip integrated into the fabric of the jacket sleeve, which allows the arm keypad to control the MD player in the chest pocket. Riders simply touch the control pad on the jacket sleeve to change songs or volume levels.
* MSRP: $999.99 (Including Sony MZ-NI MD player)
Burton Lexa
The Lexa crushed all conventional ways of designing female bindings. Burton formed an all-female development team, which included Burton�s female engineer and five Global Team riders Victoria Jealouse, Shannon Dunn, Anne Molin Kongsgaard, Natasza Zurek and Nicola Thost. Then the team started from scratch, creating new baseplates scaled to female boot sizes, hi-backs and straps all specifically designed for women�s anatomy. The result is the industry�s first and only true women-specific binding. The Lexa is no mini version of a men�s binding � it has a design, look and fit all its own. Women riders know what they want � and Lexa is it.
* New, true women-specific Lexa baseplate engineered to eliminate the space between your boot and the sidewall: No more slop.
* Lexa two-component hi-back with advanced RAF is contoured to fit the shape of a woman�s calf: Kiss hi-back bite goodbye.
* Lexa leather ankle straps: Designed for maximum comfort and performance.
* Sleek new look designed by Burton women riders: Covers hide the hardware.
* New gas pedal design: Adjustable even after it�s mounted.
* MSRP: $199.95
Burton Powers 58
Millions watched Ross Powers soar two stories out of the Olympic Halfpipe to win the Gold Medal at the 2002 Winter Games. Ross arguably got the best air ever seen in a halfpipe competition that day � and the Burton Powers is the board he was riding. For the third year running, Ross� friend and artist Scott Lenhardt created the graphics for the Powers. Designed by Ross for podium winning runs, the Powers has few rivals in the pipe.
* Sintered indium base: Doesn�t get faster than this.
* Lite triax: Just the right mix of torsional stiffness and snap.
* Super Fly II core: Lightweight and strong.
* Dualzone EGD: Precise edge hold in the pipe.
* Slantwall construction: Freestyle feel.
* MSRP: $479.95
Burton Transfer Pack
No matter how small, thin and fast they get, laptops are still heavy. So it helps to have a pack that�s comfortable, designed to distribute weight properly and looks cool. Just think of lugging books and computers around as a good pre-riding season training exercise. The Transfer pack is loaded with features to help scholastic riders carry their load comfortably.
* Internal laptop sleeve and removable laptop case: Keeps the brain�s best friend well protected.
* Compression molded back panel: Helps backs stay healthy for snowboarding.
* Front access pockets: Great spot to stash dorm keys.
* New contoured strap system: Gives shoulders an extra break.
* Cell phone pocket: Never miss a call.
* MSRP: $99.95
Burton Code 55
The Code was developed by the best pipe riders in the world for big transition supremacy. Kelly Clark rode the Code to new heights at the Olympics, winning the Gold Medal in the Women�s Halfpipe competition. She�s not the only one who rides the Code to the podium. Global Team Riders Keir Dillon, Trevor Andrew and Terje Haakonsen choose the Code for their halfpipe assaults. Covert graphic details cover the Code from tip to tail. With its graphic and tech features, the Code sets a new standard for pipe boards.
* Sintered indium base: Doesn�t get faster than this.
* Lite triax: Just the right mix of torsional stiffness and snap.
* Super Fly II core: Lightweight and strong.
* Dualzone EGD: Precise edge hold in the pipe.
* Progression construction: The best of both worlds � a stealthy combo of slantwall and capped construction.
* MSRP: $459.95
AK 3L Continuum Fuse
After years of research, design and testing, Burton unveils the AK 3L Continuum Fuse jacket � the world�s first jacket to use welded construction. If the Navy SEALS trust welded technology to keep their ZODIAC rafts afloat, riders can be confident that the Continuum Fuse will shield them from the harshest elements.
Through a groundbreaking new process, Burton was able to weld and mold the seams of the garment, resulting in a more breathable, lightweight jacket with a contoured, three-dimensional fit. Burton used a unique bonding process to fuse the seams, resulting in the elimination of stitch holes, 26 feet of seam tape and lots of weight. A breakthrough in outerwear design, welded seam construction could change the way garments are made.The pattern of the Continuum Fuse also sets it apart. Developed by Burton, the unique origami-like pattern minimizes the need for seams and multi-paneled construction.
This is the type of jacket Johan Olofsson, Craig Kelly and Victoria Jealouse asked for � minimal, effective and lightweight. Let it dump � AK will keep you dry.
* Storm-lite 5.0-C with Gelanots: High-tech fabric.
* Welded technology: Increases breathability and decreases weight by minimizing the need for stitching and seam tape.
* Unique mono-seam pattern: Minimizes the number of seams.
* 20,000 MM: Keeps you dry when it�s dumping.
* Welded and waterproof storm seal zippers: Block out elements.
* Full-time contour hood: Shelter from the storm with a wide peripheral view.
* Pit zips: Lets the fresh air in.
* Jacket-to-pant-interface: Keeps the snow out.
* MSRP: $399.95
Burton P1 Bindings
Making a debut this season, the new P1 has revolutionized bindings � again. Two years of tireless development and plenty of rider feedback went into the P1 design. The P1 is the most adjustable, comfortable and tool-free binding Burton has ever designed. Breaking standards for high-end bindings, the P1 gives riders the choice between two flex options � the more flexible P1 MD and the stiffer P1 HD. This is the first time riders have had a real flex choice in top-end bindings. A super cush, pre-shaped ankle strap sets the P1 apart from all others.
* New P1 engineered-flex, two-component Spar/baseplate.
* New Spar system for precise strap and hi-back flex modulation.
* New hi-back offers independent, tool-free forward lean and rotation adjustment simultaneously.
* New QuickFLAD forward lean adjustment/release.
* New anatomical Alpha Superstraps set new benchmark in over-foot comfort.
* New Superbuckle is the ultimate strap tensioning device.
* Tool-free toe and new tool-free heel strap positioning.
* New full-length, detachable sole cushioning with air heel system.
* New adjustable, on-the-fly gas pedal.
* Over-the-top hi-back pads: Lose the heelside bite.
* MSRP: $249.95
Burton Ion Boots (MD/HD)
It sucks to cut a day of riding short because your feet are bumming. With a ton of new features in the 2003 Burton Ion, your feet will be happy all day. Burton completely revamped the Ion, adding hi-tech new features like Skydex� cushioning and OUTLAST� adaptive comfort foam. Skydex absorbs shock while Outlast stores excess body heat, controls temperature and delays sweating. So your feet don�t fry when you�re hiking or freeze when you�re sitting on the lift. Burton also improved the Ion�s sole, liner and fit. With all this new tech, the Ion has no rivals.
* New five-part outsole with Skydex cushioning and shock absorption: Softens the blow of hard-packed landings.
* Ion MD features new 4D Matrix injected PU liner with OUTLAST: Kink-free flexibility and long-term durability.
* Ion HD features new 4D Matrix liner with OUTLAST: 3D molded PU panel gives support and smooth flex.
* OUTLAST adaptive comfort foam: Stores excess body heat, controls temperature fluctuation and delays perspiration.
* Two liner options: MD � softer flex, HD �firmer flex.
* 3D molded tongue with gel lining: Extra cush for your foot.
* Injected PU outsole toecap: Shortens boots = less toe drag.
* MSRP: $279.95
Learn To Ride
Your friends ride and you�ve always wanted to try it. But even if your friends look like they should land a video part, they may not be the best teachers. Your first experience on a snowboard will most likely determine whether you�re going to be hooked or bummed. So start your riding out right with Burton�s Learn To Ride (LTR) program. LTR gives beginners the best experience possible with proven instructional methods and equipment specifically designed for new snowboarders. The goal of LTR is getting people to link turns - to actually feel what it�s like to snowboard - in their first lesson. You can find LTR programs at any Burton Method Center Resort.
Learning to snowboard doesn�t have to be about slamming on your ass all day. When you�re ready to learn, look up a Burton Method Center in your area. They�ll have you up and riding in no time.
To find a Burton Method Center near you visit.
Chill
There are a ton of non-profits out there, but Chill is one of the first that involves snowboarding. Burton created a national non-profit program called Chill to give at-risk kids a sense of confidence and achievement through snowboarding. Based in eight different cities coast to coast, Chill takes kids out of the city once a week and provides them with everything they need to learn to snowboard: lift tickets, instruction, bus transportation and head-to-toe gear. Each participant gets to snowboard six times, giving them the instruction and chance they need to succeed at snowboarding. This success builds the self-confidence that these troubled kids often lack. Since its inception, Chill has enabled over 5,400 kids to learn to ride, giving them a strong sense of achievement and opening doors to new opportunities and perspectives.
For more information on Chill visit www.burton.com or contact National Chill Coordinator Maggie Harper at (802)-651-0483 or [email protected].
Burton Snowboards, the world�s first snowboard factory, is the only pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton�s passion is snowboarding - evident by their overriding mission to open snowboarding at every mountain resort.
Why aren�t you riding? Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Don�t make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world. There is snow somewhere.
Consumers can learn more about Burton Snowboards by calling Burton Rider Service: (800) 881-3138.
This release can be downloaded from our press website press.burton.com
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