Clients Increasingly Use CPFoto To Enhance Press Release Distribution
CLIFTON, N.J.--(COLLEGIATE PRESSWIRE)--Nov 20, 2001--Collegiate Presswire, the leading electronic distributor of press materials and marketing information to the nation`s college media, announced today that traffic over its new CPFoto circuit has increased steadily since the beginning of this school year.
Clients have used the service to distribute both stand-alone graphics and supplemental images to accompany their press releases to college media outlets.
The CPFoto service provides Collegiate Presswire`s more than 700 subscribing college-media outlets and its clients with a valuable, new way to connect. Using the CPFoto service, clients can post photos, logos, artwork or any other ready-to-run visual elements to accompany their text-based press releases on Collegiate Presswire for an additional fee.
``CPFoto is a direct result of our commitment to fulfill the needs of college editors,`` said Lisa Bannerot, Director of Media Services for Collegiate Presswire. ``Many editors have asked for graphics, and with this product, we have answered them by expanding our content offerings into the world of multimedia.``
College media outlets are free to use the photos in their publications to provide a visual reference for the press releases that they turn into stories. In addition to posting photos, Collegiate Presswire will also transmit a media alert on its national Campus One wire to alert student editors to the photos` availability and format.
The new service was designed with ease-of-use in mind. Visitors to the website (http://www.cpfoto.com) can browse through photos and access or download the images with one click. The latest stories on the wire can also be read from a link on the CPFoto homepage.
``With the CPFoto service, Collegiate Presswire has introduced the first photo-distribution wire specifically focused on the highly-targeted collegiate media,`` said Matthew Farlie, Director of Business Development. ``With this powerful new distribution, we have successfully expanded the portfolio of communications solutions we can offer to our clients.``
Early clients to use the CPFoto service to target the college media include Taco Bell, Warner Bros., Southern Comfort, The Economist and First USA.
ABOUT COLLEGIATE PRESSWIRE
Collegiate Presswire is the leading electronic distributor of press materials and marketing information to the nation`s college media. The service distributes press releases, news flashes and media alerts from companies and organizations to a proprietary nationwide network of more than 700 college newspapers and select, leading education trade-publications via e-mail, fax and the Internet on a daily basis. The Collegiate Presswire news-feed is also syndicated daily to many top sites across the Web by ScreamingMedia, and is distributed in real-time to key news-industry databases and information systems by COMTEX News Network. Founded in 1998, Collegiate Presswire Inc. is based in Clifton, NJ. The Company can be reached online at http://www.cpwire.com or toll-free at (888) 621-7721.
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