College Media Wire Service Releases Second-Annual Survey of Student Editors About Press Materials and Publicity
CLIFTON, NJ--(COLLEGIATE PRESSWIRE)--Thursday, February 1, 2001
--Collegiate Presswire, the leading electronic distributor of press materials and marketing information to the nation’s college media, announced today the results of its annual survey of student editors to discern their preferences regarding press materials.
The positive results, which highlight the editors’ use of e-mail and online services, help solidify the leading position Collegiate Presswire holds in the student media press-distribution industry. The survey was conducted at the National College Media Convention, held in the late Fall in Washington DC, and was comprised of respondents including editors, writers, advisers and student media administrators.
The first question in the Collegiate Presswire 2001 Editorial Survey asked student journalists how they prefer to receive press releases. Tossing aside the fax machine and letter opener, respondents overwhelmingly chose e-mail as their preferred method of delivery, with 62 percent of respondents selecting it. Their second choice, with a significantly lower number of selections, was the 15 percent of respondents who prefer to receive press materials through the U.S. mail. Releases sent via fax and ones read online checked in at third and fourth place, respectively.
Student editors, much like their professional counterparts, also prefer to receive press materials early in the week to allow for deadlines and writing time. Approximately 37 percent of respondents chose Monday as their preferred day to receive materials. Wednesday turned out to be the lowest answer, with only 6 percent of respondents selecting it.
America’s student editors are particularly interested in two topics, according to the survey. Some 80 percent of those surveyed prefer arts and entertainment-related press releases most, while 50 percent choose career-related news and press materials as their favorite.
The Internet plays a key role in the news-gathering process, the survey revealed. Regarding electronic delivery of press materials, 80 percent of those surveyed stated they would use photos or graphics - if appropriate - from an online news service such as Collegiate Presswire.
Student editors use press releases in a variety of ways. While a clear majority of respondents, 68 percent, chose to turn them into stories for their paper, 47 percent answered that they use them for reference or supplemental information. A small minority, interestingly enough, run them verbatim - according to 17 percent of respondents.
“For the second year in a row, we are encouraged by these survey results,” stated Lisa Bannerot, Director of Media Services for Collegiate Presswire. “Once again, they illustrate that our electronic press distribution service is an important tool used by the student media. College journalists continue to look to Collegiate Presswire on a daily basis as their complete source for high-quality press materials for publication.”
The full survey results are available, in slideshow format, on Collegiate Presswire’s Web site at http://www.cpwire.com/survey.
ABOUT COLLEGIATE PRESSWIRE
Collegiate Presswire is the leading electronic distributor of press materials and marketing information to the nation’s college media. The service electronically transmits press releases, news flashes and media alerts from companies and organizations to a proprietary nationwide network of college newspapers, higher education trade publications and student-oriented websites on a daily basis via e-mail, fax and the Internet. The Collegiate Presswire news feed is also syndicated by content aggregators ScreamingMedia and iSyndicate to many top sites across the Internet. Founded in 1998, Collegiate Presswire Inc. is headquartered outside New York City in Clifton, NJ with a satellite office in Stamford, CT. The Company can be reached online at http://www.cpwire.com or toll-free at (888) 621-7721.
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