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Ignite Sports Launches Web Publishing System for Sports and College Markets

Tuesday, September 11, 2001 9:00 AM
Consumer Products/Services
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Interactive Sports Publisher Creates SportsEditor; A Cost Effective,Easy to Use System for Web Publishing and Management

CHICAGO--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Sep 11, 2001--Ignite Sports, the leading interactive sports publisher, announced today the introduction of SportsEditor(TM), a publishing system designed to enable a broad range of sports properties, including professional sports leagues, universities and conferences, major and minor league teams and governing bodies to manage and update their Web sites easily and efficiently.

SportsEditor leverages Ignite Sports` powerful sports publishing system and gives users access to and control of their Web site anywhere there is access to the Internet. Specifically, users of any skill level can create their own content; manipulate design and layout; control advertising elements and interactive features to create a customized site that reflect the personality and unique perspective of the property. SportsEditor dynamically generates sports content such as scores, statistics and standings without user intervention. This easy-to-use Web development solution provides greater functionality at a lower cost than entirely outsourcing a site to a third party.

''SportsEditor revolutionizes the way we produce sites for our partners by combining the proven publishing infrastructure of Ignite Sports with team controlled content to create a one-of-a-kind destination for fans,'' said Hank Adams, president and CEO, Ignite Sports. ''This is the perfect solution for sports driven sites that need access to accurate and timely information, and want to control and manage their site.''

SportsEditor gives Web managers the freedom and the resources to develop a site that meets the needs of their audience and their organization in an easy and efficient manner. By utilizing Ignite Sports` design, hosting and Web serving capabilities, sports entities are now able to minimize content management costs and allocate resources to other areas and are well positioned to distribute their content via wireless, interactive television and other emerging technologies.

SportsEditor is just one of a suite of products and services provided by Ignite Sports that enables sports properties to connect directly with fans and generate revenue through interactive media. Additional Ignite products include TicketWindow and TeamConnect. TicketWindow is an online season ticket management tool for ticket holders, and a marketing and revenue maximization tool for sports organizations. TeamConnect is a sophisticated e-marketing and e-mail system that allows for the delivery of customized content, easy audience targeting, and meaningful sponsor integration into outbound communications. Together, these products provide a complete interactive marketing solution.

A demonstration of SportsEditor can be found on Ignite`s website at www.ignitesports.com.


About Ignite Sports

Ignite Sports is the leading interactive sports solutions provider, publishing targeted sports solutions on and across interactive platforms in partnership with professional sports teams, leagues, and media companies. A highlight of the company`s client roster includes ten NFL properties such as the New York Giants, Seattle Seahawks, Tennessee Titans, and the Pro Football Hall of Fame; the LPGA, Arena Football, National Hockey League`s Washington Capitals and Dallas Stars. Ignite also has sports marketing and interactive television relationships with Earthlink and Motorola, and numerous media partners, including MSG Network and SirenServ. Ignite Sports is based in Chicago, Illinois, and can be found on the Web at www.ignitesports.com.


Source: Ignite Sports

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