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Edgier Made Easier With Matrix

Tuesday, November 5, 2002 9:00 AM
Consumer Products/Services
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Matrix Introduces Trix

NEW YORK--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Nov 5, 2002--Ever tried to duplicate that meticulously messy look your stylist gave you? Ever dared to experiment with new effects...or explore Underground Couture? Ever wanted your hair to express who you are? Ever wanted to sneak behind the scenes to learn the Tricks of the Trade? Then you`re ready to get TRIX`d!

Styling transformed. Edgier made easier. Versatile materials let you manipulate reality. Twist it. Shatter it. Reshape it. Betray it. Create soft illusions or distressed effects. Stylists` tips, tricks and secrets revealed so you can master their techniques, mirror their moves. Mix. Remix. Make it yours.

5 new TRIX styling products hit salons in November, making it easy to create the latest chunky, beachy, glossy, spiky, piecey effects. TRIX is unisex, for all hair types...anyone edgy enough for the new Urban Underground.

DIRTYTRIX(TM)messy matte clay lets you mess, separate, chunk for texture, interrupted. Create distressed effects. Add grungy separation, dirty matte impact and a raw industrial finish. 2.6 oz., $15.95

TEXTRIX(TM)texture blast spray gives hair grip while adding 3D texture, dimension and volume. Rough hair up for that beachy look. Scrunch in shape. Lock in curls. Shield from heat. Expand on demand. 5.1 oz., $14.95

GLOWTRIX(TM)luminous creme smoother works in a flash to gloss, polish, smooth. Nix frizz, fix flyaways, pulsate with shine. Fabulous for flat-ironing. No-mess press dispenser. Glow your own way. 3.4 oz., $15.95

TUFTRIX(TM) strong twisted gel is spiked with fibers for street-tough styles. Stiff hair up, strap it down. Create modern mohawks, twists, dreads. Super versatile: dynamic molding on damp hair, hardcore hold on dry. 5.1 oz., $14.95

FLIKTRIX(TM)piece-out wax is a quick on the stick to shape, shatter, shine. Piece it up. Flick it out. Hard wax, fluid moves. Create shredded texture for kicked-out hair. Go to pieces. 2.6 oz., $15.95

Buy any TRIX product, get the TRIX REMIX INTERACTIVE CD FREE!
Just pop it into your computers for a guided tour through the entire styling line; download Styling Tips, Tricks, Secrets for creating edgy effects; check out 360(degree) StyleMotion for head-spinning views, Mix & Remix for flippy games; hit the DJ Lounge for mood music; and Meet the Trixsters, the underground thriller that twists and turns illusion into reality.

For more information hit the TRIX icon at www.matrix.com or call 1.800.6MATRIX.
''If it`s hair - it`s here - CALL US!''
Ready to get Trix`d?


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Source: Matrix

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