EUGENE, Ore.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Mar 5, 2003--The University Lip Balm Company (ULBC) announces the launch of collegiate licensed, all-natural lip balm products to universities across the United States.
ULBC will showcase their all-natural lip balm at the upcoming collegiate retailing tradeshow, CAMEX, taking place in St. Louis, Missouri from March 7 - 11, 2003. Tradeshow attendees can find ULBC at Booth #1438.
The University Lip Balm Company currently has 14 licensed universities including the University of Oregon, Oregon State University, Washington State University, the University of Washington, Stanford, Arizona State University and several others. ULBC anticipates licensing an additional 36 universities in the next few months.
``During our test market research, we were selling primarily into university bookstores,`` states Monte Mathews, global sales manager with ULBC. ``The interest in our product has now broadened to include local retailers in the college areas.``
Consumers who purchase the all-natural product not only show their school spirit, they also gain the benefits from using a top-quality lip balm. Natural ingredient products continue to make their move from natural food stores and food cooperatives to mainstream supermarkets and, with ULBC`s all-natural lip balm, to university campuses across the country.
``Our research indicated that while consumers might initially purchase this product because of the college logos, after using the lip-balm, they became happy repeat customers,`` comments Phil Cowles, general manager with ULBC.
The University Lip Balm Company currently sells their all-natural lip balm in two flavors, tangerine and spearmint. Suggested retail price of the lip-balm is $2.99 and can typically be found near cash registers. In addition to collegiate licensed products, ULBC also offers professional and private label lip balm in flavors including peppermint, citrus, cherry, natural and coffee.
University Lip Balm Company is a dba of CANAPA, LLC. CANAPA, LLC began its journey many years ago as a natural products provider to the food cooperative and natural foods industries. Today, the focus of ULBC is to provide natural ingredient lip balms to consumers throughout the world through Universities, distributors, brokers, retailers, private labeling, and events. For order information and additional details, please visit www.lipbalmco.com.
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