New Alliance Offers Integrated Online Content For Member Newspapers and Access to Exclusive New Service Offerings
CLIFTON, NJ and BOSTON, MA--(COLLEGIATE PRESSWIRE)--Sep 4, 2003--Collegiate Presswire, the leading electronic distributor of press materials and information to the nation`s print and broadcast college media, and College Publisher, the leading provider of technology and marketing services in the college media market, announced today they have launched a content-sharing and business-development alliance to benefit their member newspapers.
Through the new alliance, which started earlier this summer, Collegiate Presswire is offering its full feed of press releases and original, syndicated features content to College Publisher`s 240-member network newspapers for direct inclusion in their online editions. The content is available in a dedicated Collegiate Presswire channel, or on a single-story basis for inclusion in papers` existing ''24-hour News'' channels.
Additionally, the content-sharing alliance will include distribution of four original features, including a wordsearch, crossword puzzle, dating column and cartoon. Member newspapers can access electronic copies of the features for their Web pages, at no charge, and include them in their online newspaper for visitors to enjoy.
''This relationship is a win-win for our collective member newspapers, since it provides the opportunity for greater integration of our content into their online editions without any additional effort on their part,'' said Matthew Farlie, Director of Business Development for Collegiate Presswire. ''Furthermore, we are thrilled to be the only college newswire service partnered with a market leader like College Publisher.''
In addition to content-sharing, the alliance also lays the framework for greater collaboration between the companies for new services to benefit their member newspapers. The companies currently have one new product in the pipeline, with an expected roll-out this Fall, as well as several additional possibilities under consideration.
''This alliance will benefit both college newspapers and their readers who rely on their campus newspaper for more than just campus news, but also other national stories and features,'' said John Fees, CEO of College Publisher.
The companies are also planning an outreach campaign later this year, to announce the new alliance and further describe how student newspapers can access unique editorial events with hosted interviews with newsmakers and guests related to topics of major interest to college students.
ABOUT COLLEGIATE PRESSWIRE
Collegiate Presswire is the leading electronic distributor of press materials and marketing information to the nation`s print and broadcast college media. The service distributes press releases, news flashes and media alerts from companies and organizations to a proprietary nationwide network of more than 780 college newspapers, 130 college radio stations and select, leading education trade-publications via e-mail, electronic syndication and the Internet. Founded in 1998, Collegiate Presswire Inc. is based in Clifton, NJ. The Company can be reached online at https://www.cpwire.com or toll-free at (888) 621-7721.
ABOUT COLLEGE PUBLISHER
College Publisher Inc. is the leading provider of publishing and marketing services in the collegiate newspaper market. Headquartered in Boston, MA, the company delivers professional digital publishing technology and consulting services to enable student publications to create successful, interactive communities and deliver news through digital media. The College Publisher network is the nation`s largest interactive marketing network with more than 240 school partners and is responsible for delivering over 3,000,000 emails per month for subscribers of its college news alert service. For more information on becoming a member of the College Publisher network, contact Paul Pennelli, 617-248-9880 ext.250 or email [email protected].
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