On Campuses Across the Country, Demand for Skincare Products Made Especially for Men Continues to Grow...
NEW YORK--(COLLEGIATE PRESSWIRE)--Sep 5, 2003--Staying fit and looking great means taking care of your skin as well as your body. And just ask the ladies, that�s a year round task...with no mid-term break!
Think grooming products are just for girls? Think again�the demand for male grooming products is growing. In fact, today, males start using grooming products at the age of 10 vs. age 18 for their parents. In addition, males 18 � 34 are the heaviest users of grooming products, and they want skincare products that are ''just for them.''
Since the majority of skincare products on the market were designed for women, adidas is leading the heightened interest in men`s skincare with the introduction of adidas Active Skincare Line for Men, a masculine collection of products that offers the perfect fit between athleticism and grooming. It`s truly the must-have equipment for men who want to prepare, protect and re-charge their skin throughout an active day�and for guys who want to score an A+ in skin fitness.
Developed with athletes, adidas Active Skincare for Men is designed both for high performing athletes and for men who are active, who live their lives to the fullest and who are aware of the benefits that skincare brings to their healthy lifestyle. Enriched with Vitamins A, C and E, adidas Active Skincare for Men maintains skin`s natural balance and protects it against environmental stresses. It also contains Aloe, an effective ingredient used to soothe and condition active skin. The line is fragrance- and alcohol-free, includes technologically advanced ingredients* that are known to energize and revitalize men`s skin. All products are dermatologist-tested.
adidas Active Skincare for Men is a simple collection of four daily essentials with distinctly athletic and masculine product names, descriptions and packaging, to help men`s skin perform at the next level.
PREPARE
Daily Energizing Face Wash
A facial wash that cleanses and exfoliates with micro-beads to uncover smoother, healthier-looking skin. adidas Active Daily Energizing Face Wash is enriched with antioxidant Vitamins A, C and E to help diffuse the effects of pollution and environmental stress.
5 oz Tube � MSRP $5.99
Pro-sport Shave Gel
A rich foam formula that prepares and conditions skin for a comfortable close-up shave. Infused with Vitamins A, C, E and Aloe, adidas Active Pro-sport Shave Gel makes shaving easier and helps to protect the skin from the harsh environment.
7 oz Canister � MSRP $4.49
PROTECT
Cooling After Shave Balm
An after shave balm that soothes and cools to deliver total comfort to recently shaved skin, adidas Active Cooling After Shave Balm is made with Vitamins A, C & E and is Aloe-enhanced, offering a refreshing and revitalizing feeling without clogging pores.
3.4 oz Bottle � MSRP $5.99
RE-CHARGE
Daily Energizing Face Lotion
A conditioning face lotion that hydrates and replenishes skin with vital moisture. Non-Greasy and non-sticky, adidas Active Daily Energizing Face Lotion is enhanced with Vitamins A, C and E as well as a patented oxygen complex to energize and revitalize the skin while protecting it from environmental stresses.
1.7 oz Tube � MSRP $5.99
Manufactured and marketed by Coty Beauty US, the adidas Active Skincare For Men is available at leading food, drug and mass retailers nationwide.
Look for the adidas Active Skincare Line for Men on your campus this fall as the brand teams up with colleges/universities across the United States to offer samples via Campus Trial Paks, a free sample pack distributed at campus bookstores to provide students with a valuable product trial experience. Approximately 600,000 adidas Active skincare samples will be distributed to target markets during the first four weeks of school (August � October).
*Patented Oxygen Complex Formula (Daily Energizing Face Lotion only)
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