WILTON, Conn.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Oct 20, 2004--Competing against corporate Web site designs from 19 countries around the world, the Web site created by BrandLogic for St. John`s University recently won the ''Standard of Excellence'' Award from the Web Marketing Association,
Inc.
Explaining the reasons for the success of St. John`s Web site, the judges said the site`s ease of navigation was remarkable in light of its extensive content. ''For a site this broad, deep and complex,'' said the judges, ''the navigation is outstanding and the organization breathtakingly clear.''
This is the second award this year for BrandLogic work on the St. John`s University site. In March, the site won a ''Merit Award'' from the Admissions Marketing Report, published by the MHR Publications Group.
BrandLogic was tapped in January 2003 to help the University reposition itself in the increasingly competitive business of higher education. The firm started by identifying a new strategic direction based on the core values of the university`s Vincentian heritage. In addition to the Web site, BrandLogic designed a refreshed logo, brochures and signage.
Established in 1997, the ''Standard of Excellence'' award is known to be the premier recognition for outstanding Web site designs. The Web Marketing Association is an independent organization founded to promote excellence in advertising and marketing on the Internet.
BrandLogic is an identity design and consulting firm with 25 years experience helping large organizations create develop, implement and manage their brands seamlessly across media. For more information about BrandLogic, contact Jennifer Christensen (203) 834-0087, x319.
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