Digital Media Trends in Campus Newspaper Market Revealed by Hundreds of Respondents
BOSTON--(COLLEGIATE PRESSWIRE)--Nov 8, 2004--College Publisher, the nation`s largest network of online campus newspapers, today announced key findings from its fifth annual 2004-05 U.S. College Newspaper Survey. The research study, conducted during September of 2004, addresses a wide range of issues affecting online publishing at campus newspapers and journalism programs and compiles the results from college newspaper advisors, editors, web masters and business managers.
Student newspapers are recognized as the most influential and widely-read media channel on college campuses. Currently, more than 500 campus newspapers publish online editions. The 2004-05 U.S. College Newspaper Survey aims to provide useful insights and industry knowledge to enable campus newspapers to make informed decisions regarding online publishing. Key findings from the survey include:
* 78% of respondents agree, ``College students are sophisticated and demanding consumers of online news.``
* 70% of respondents say a strengthened online presence is important for their newspaper
* 57% of respondents say online display advertising is important building sustainable online revenues
* 57% of respondents believe that a registered email subscriber base is important to build sustainable online revenues, showing the increasing value of reader information in the campus media market
* 82% of respondents believe their newspaper�s online edition to be an important way to serve readers
The 2004-05 U.S. College Newspaper Survey is intended to be a comprehensive and useful resource for the campus media market. Those interested in obtaining a summary of the study may send an email to [email protected] of call 617.248.9880 x236.
About College Publisher
College Publisher (www.collegepublisher.com) is the leading provider of publishing and marketing services in the collegiate publishing market. Located in Boston, Mass., the technology and marketing services company delivers professional online publishing tools and education to enable student publications to create successful online properties. The College Publisher Network is the nation`s largest interactive college media network, with over 260 campus publications that serve institutions such as the Ohio State University, University of Iowa, and The University of Texas - Austin, and Harvard University. College Publisher is represented exclusively by Y2M: Youth Media and Marketing Networks (www.y2m.com) and is a business unit of Collegiate Funding Services (NASDAQ NM: CFSI).
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