Pura Vida Coffee Meets Students` Demand for a Socially-Responsible Partner and Smart, Cost-Effective Coffee Choice on Campus
SEATTLE--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Aug 18, 2004--Pura Vida Coffee announced today that they continue to attract college campuses to their cause-driven coffee concept and ''Triple Seal'' coffees, which are 100% certified Fair Trade, organic, and shade-grown. Over 60 campuses nationwide are now serving Pura Vida Coffee. During the past few months, more than 22 universities across the country have selected Pura Vida Coffee as their socially-responsible coffee of choice.
Universities that have recently decided to offer Pura Vida Coffee include:
Eastern Region:
Boston University, Clark University (MA), University of New Hampshire, Grove City College (PA), St. Joseph`s College of Maine, St. Joseph College (CT), Massachusetts Institute of Technology, Eckerd College (FL), North Greenville College (SC), Gallaudet University (DC), Goucher College (MD), Saint Mary`s College (MD), Georgetown Law Center (DC), Emmanuel College (MA), and Cornell University (NY).
Central Region:
University of Illinois Chicago, Milligan College (TN), Case Western Reserve University (OH), Anderson University (IN), Valparaiso University (IN), Antioch College (OH), Baylor University (TX), and Otterbein College (OH).
Western Region:
Albertson College (ID), Biola University (CA), and Point Loma Nazarene (CA).
These campuses represent a wide variety of demographics - small liberal arts colleges to religious-based colleges to large, elite private institutions schools - and represent clients from all of the nation`s major foodservice companies.
''We are very honored to continue to receive such an overwhelmingly positive response to Pura Vida Coffee from a growing number of university campuses across from the country,'' said John Sage, President and Co-Founder of Pura Vida, ''I`m delighted to offer our product to a expanding base of customers who are passionate about great coffee but who demand - that their purchases do good at the same time. As the trend toward enlightened consumerism continues to grow and flourish I hope the term Caveat Emptor will give way to Prosum Emptor (Buyer Do Good).''
Several existing customers have recently expanded their business with Pura Vida, including University of Iowa, University of Notre Dame (IN), Wheaton College (IL), Hamilton College (NY), American University (DC), and Loyola University Chicago.
''I am extremely pleased with Pura Vida`s service,'' said Harry Ashendorf, Retail Manager at Cornell University. ''Students, faculty and administration have all let me know how pleased they are with Pura Vida`s taste and quality.''
Pura Vida Coffee appeals to a broad range of students and general managers that believe in the cause-driven concept and note the excellent value and partnership the company brings. Pura Vida is also recognized by food and coffee critics for its exceptional quality and flavor.
Cause-Driven Coffee
Pura Vida is dedicated to helping at-risk children and families in coffee-growing countries. Pura Vida`s dedication is becoming increasingly known throughout the food service industry. John Engstrom, Vice President of East Coast Operations for Bon Appetit Management Company commented, ''Bon Appetit is excited to showcase Pura Vida Coffee at many of our schools, including Case Western Reserve University. Pura Vida is known for their cause-driven concept, which is unique to the food industry and provides their partners and customers with a greater sense of economic fairness and philanthropy.''
Engstrom continued, ''Pura Vida is also recognized for exceptional product quality and their promotion of sustainable practices - such as organic and shade-grown farming that help protect the environment - a great fit for Bon Appetit. It`s been exciting to work together to promote the quality of life of the farmers in coffee-growing regions.''
Pura Vida provides complete coffee solutions, from dining hall dispensers to stand-alone espresso kiosks, and is fast becoming the cause-driven brand of choice among higher education foodservice managers.
Students respond positively to the Pura Vida brand because, in addition to its emphasis on Fair Trade practices, the company is 100% charitably owned and uses all of its resources to help at-risk children and families in coffee-growing countries.
About Pura Vida Coffee
Pura Vida Coffee is a Seattle-based gourmet coffee company that is 100% charitably owned. The company uses all of its resources to benefit at-risk children and their families in coffee-growing countries. Our devotion to helping at-risk children and families begins with our commitment to carry 100% certified Fair Trade, organic, shade-grown coffee, raising the living standards for farmers and their communities while protecting the environment in more than a dozen countries. Pura Vida Coffee offers premium products and services for large and small organizations, including universities, offices, institutional dining services, and churches, as well as individuals. To learn more about the company, please visit us at www.puravidacoffee.com.
|
