BOSTON--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Aug 30, 2004--Dellaria Salons, Voted by Boston`s Channel 7 as New England ''Best Hair Salon,'' partners with Candy Ford Group, a longtime, nationwide modeling agency, and KISS 108-FM, in its quest to find New England`s most striking male and female to serve as the 2005 Faces of Dellaria models.
The ten-week competition kicks off on September 18 at the Palace in Saugus, Mass., culminating in a final runway competition before a panel of judges on Sunday, November 21 at Felt in Boston.
One male and one female between the ages of 14 and 24 will be chosen to serve as Dellaria`s signature models for 2005, complete with a one-year modeling contract with Candy Ford Group on Boston`s Newbury Street. The fabulous duo`s first job includes a fashion photo shoot at the Breeze`s Resort in the Bahamas, complements of Vacation Outlet and Superclubs. To ensure that the two young faces are fresh and fashionable throughout 2005, they also will be awarded a one-year membership, to the all-new Gold`s Gym at Downtown Crossing in Boston,
a wardrobe from Tello`s, and, of course, one-year`s worth of salon services from Dellaria.
''We see so many gorgeous people coming through the Dellaria salons each day and decided we should leverage this local, undiscovered beauty in our advertising campaign,'' said Ellen Pestell, Director of Marketing, Dellaria Salons. ''We`re confident that the two who are chosen to be the Faces of Dellaria for 2005 truly will represent the ultimate fashion trendsetters among Dellaria`s clientele.''
''We look forward to having Dellaria Salons and Kiss 108 help the Candy Ford Group celebrate its 25th anniversary,'' said Candy Ford, founder, Candy Ford Group.
If you`re a devoted Dellaria customer between the ages of 14 - 24, and think you (or a friend) has the look for the Face of Dellaria campaign, obtain a VIP card from any one of Dellaria`s twenty-six locations throughout Massachusetts, Rhode Island, New Hampshire, and Connecticut to enter the contest. All eligible contestants will be scheduled for an audition at one of the following four events. Twenty-five finalists will compete in a runway audition before a panel of judges on Sunday, November 21 at Felt in Boston where the two final fashionistas will be announced that night as The Faces of Dellaria for 2005.
Important Dates
Saturday, September 18 - KISS 108`s Ed McMann hosts the competition kick-off at the Palace in Saugus, Mass. from 11:00 p.m. - 1:00 a.m.
Saturday & Sunday, September 25 & 26 - KISS 108 hosts second round semi-final competition at the Jamn` 94.5 College Invasion at the Hynes Convention Center from noon - 6:00 p.m.
Saturday, October 16 - KISS 108 Matty in the Morning`s Lisa Roach hosts third round semi-final competition at Dellaria`s salon in the Burlington Mall from noon - 2:00 p.m.
Saturday, November 6 - KISS 108`s Chris Shine hosts fourth round semi-final competition at Dellaria`s salon in the Braintree Mall from noon - 2:00 p.m.
Sunday, November 21 - Final Runway Competition where top 25 area models compete for the Face of Dellaria title before panel of judges at Felt in Boston from 5:00 p.m. - 10:00 p.m.
Artwork for Media
Images of the Faces of Dellaria VIP card can be viewed at the following link. https://www.dellaria.com/presskit.php
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