nick(it) by Nick Graham Attracts Elusive New Shopper
PLANO, Texas--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Feb 28, 2005--There is a new battle for closet space as men take on the role of shopping for themselves. With 70 percent of men now buying their own clothes, JCPenney introduces nick(it) to its modern men`s sportswear collection. Designed by Nick Graham, creator of Joe Boxer, the nick(it) line is intended to appeal to a new culture of empowered men by promising individuality with British-inspired style.
''We are seizing the opportunity to reach a new customer base by changing their perception of JCPenney and providing relevant fashion to an age group that normally shops in a specialty store,'' said Lana Cain Krauter, Executive Vice President and General Merchandise Manager for Men`s Apparel at JCPenney. ''nick(it) creates a bridge between our young men`s and men`s departments by providing designer clothing at an affordable price.''
Nick Graham describes his latest fashion statement as ''traditionally twisted clothing with a British accent.'' The result is dressed-up sportswear that is easily translated to fashion worn on the streets of London. In keeping with the brand`s signature irony, every nick(it) label reads, ''New York, London, Mars.''
Young, fun and irreverent, nick(it) allows the customer to create a look that fits his style and wallet as he transcends from college life into the adult world. His new lifestyle dictates a wardrobe evolution from the outgrown street wear into more sophisticated fashion that evokes attention. Far from traditional men`s looks, nick(it) connects with men`s desire to look good while staying true to his young-at-heart attitude.
The assortment includes novelty tees as a frivolous accessory to the casual pin stripe blazer as well as slim fit knits, bold, colorful shirts, denim jackets and vintage wash jeans. The collection offers pieces that correspond well in various layers to help them achieve a unique, hip look. The apparel is presented in a way that takes the guesswork out of putting an outfit together.
nick(it) is currently offered in 520 JCPenney stores nationwide and will be available through www.jcpenney.com beginning March 15. Retail prices range from $26 - $45 on shirts and $48 - $120 for pants and jackets. To preview the complete collection, visit www.nickit.us.
About nick(it)
nick(it) is the first line to launch via Graham`s 100 Minute Company. The San Francisco-based creative house produces Graham`s designs, as well as providing consulting services to companies in fashion, retail, advertising and the entertainment industry.
For downloadable images, visit www.nickit.us/pressmaterials
About JCPenney Men`s Apparel
JCPenney`s exclusive private brands for men include Stafford, St. John`s Bay and The Original Arizona Jean Company. Stafford is widely recognized for quality and value in men`s tailored clothing and accessories; in fact, more men wear Stafford suits and dress shirts than any other brand in America. Arizona is one of America`s largest jeanswear brands and a key reason why JCPenney is the No. 1 department store destination for teens. St. John`s Bay captures the essence of relaxed living with American style. The casual lifestyle brand for
sportswear, activewear, swimwear, outerwear and footwear delivers quality-tested performance and style at a remarkable price. JCPenney also offers the widest size range for men to include Big & Tall.
About JCPenney
JCPenney is one of America`s largest department store, catalog, and e-commerce retailers, employing approximately 150,000 associates. The company operates 1,017 JCPenney department stores throughout the United States and Puerto Rico, and 62 Renner department stores in Brazil. JCPenney Catalog, including e-commerce, is the nation`s largest catalog merchant of general merchandise, and jcpenney.com is one of the largest apparel and home furnishings sites on the Internet.
For additional information, visit www.jcpenney.net.
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