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Beneficial Financial Group Selects Assist America for Global Emergency Services

Tuesday, May 3, 2005 9:00 AM
Travel/Transportation
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Benefits being offered to all new and existing group life policyholders

PRINCETON, N.J.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--May 3, 2005--Assist America, Inc., the nation`s largest provider of travel assistance services through employee benefit plans, today announced that it will deliver global emergency services to Beneficial Financial Group`s policyholders. The program will be included with all new and existing group life insurance policies. Beneficial Life Insurance Company, headquartered in Salt Lake City, Utah, recently changed its name to Beneficial Financial Group, reflecting its commitment to being a world-class financial services organization.

''As we move into our Centennial Year, we continue to take major initiatives to expand our services and product lines,'' said Beneficial President and CEO Kent H. Cannon. ''We are pleased to partner with a firm that understands global emergency services and can respond to crises and challenges anywhere in the world. Assist America has the expertise to provide solutions and unique benefits which we can pass on to our policyholders.''

''We look forward to building a long term relationship with one of the nation`s strongest and most financially sound life insurance companies,'' said George W. Howard, III, Chairman and President of Assist America. ''With our program, Beneficial`s employees can travel throughout the U.S. or abroad with confidence and peace of mind, knowing they have full access to comprehensive services and appropriate medical care 24 hours a day, 365 days a year.''

Assist America`s services include medical consultation, evaluation and referral to English-speaking, Western-trained health care professionals, hospital admission guarantee, emergency medical evacuation and repatriation, transportation for a family member or friend to join a patient, critical care monitoring, emergency trauma counseling and assistance with lost luggage, prescription refills and pre-trip advisories. Global operational response capabilities are accessible 24/7.


About Beneficial Financial Group

Beneficial Financial Group ranks among the nation`s top life insurance companies with over $2.5 billion in assets and an ''A'' (Excellent) rating from A. M. Best. Families and businesses in the Intermountain states and Western U.S. benefit from a wide variety of financial services and products including life insurance, annuities, long-term care, disability insurance employee benefits, and strategies for retirement, investment, estate, business continuation, executive compensation and charitable giving. For more information, visit www.beneficialfinancialgroup.com or call 1-866-236-5433.


About Assist America

Based in Princeton, New Jersey, Assist America is the nation`s largest provider of global emergency services through employee benefit plans, protecting more than 250,000 companies and enterprises and over 22 million people worldwide. Coverage applies for people traveling 100 miles or more away from home, and includes a global network of pre-qualified medical providers with worldwide response capabilities. For more information about Assist America, visit www.assistamerica.com or call 800-304-4585.


Source: Assist America, Inc.

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