New Website Aims to Help College Newspapers Sell More Ads By Taking the Media-Buying Process Online
CLIFTON, N.J.--(COLLEGIATE PRESSWIRE)--Jul 20, 2005--Today marks the public beta launch of CampusAdTrader, an online, auction-based marketplace for buying and selling print, online and classified advertising in U.S. college newspapers. The site is now online at https://www.CampusAdTrader.com.
Using the service, campus newspapers can list their available ad space for sale, sell blocks of advertising in bulk, and generate visibility for unsold space, as needed, in front of a national audience of advertising professionals. The newspapers` registration on CampusAdTrader and listing of ad space for auction is completely free, in return for a flat commission on all ad sales completed through the website.
For advertisers and their agencies, CampusAdTrader offers a venue to search, browse, select and bid on display, online and classified advertising opportunities in campus newspapers across the country.
Auctions on the site are listed in multiple categories, grouped from the top level according to the publication�s format � Tabloid, Broadsheet and Other. From there, users can select the size or format of the ad they`re looking to browse or bid on, or they can search through all listings. There are also top-level categories for online, classified advertising and themed advertising section opportunities.
``We`re excited about CampusAdTrader,`` said Matthew Farlie, Director of Business Development for Collegiate Presswire, CampusAdTrader`s corporate parent. ``It will help our core base of subscribing newspapers sell ad space online and generate additional ad revenue while reducing their sales costs. For advertisers, it offers convenience and efficiency by allowing them to deal directly with the newspapers.``
NUMEROUS BENEFITS FOR COLLEGE NEWSPAPERS
CampusAdTrader offers many features to college newspapers which make it an ideal supplement to their own efforts to sell their advertising. First, the site makes the basic process of listing space up for auction free and easy. When listing space, papers can select such value-added options as automatic re-listings (if no winner) and options for Dutch auctions, to sell blocks of space. They are also free to set the duration of the auction � from as little as a few hours to as long as one month. And key options � like a Reserve Price, which guards against selling below a predefined level � are free, as well. College newspapers remain in complete control of their listings on CampusAdTrader.
The website also lets newspapers know about buyers who are interested in their ad space through a proprietary system called ``HotLeads``. Using this feature, buyers can actively let select newspapers know � via email � that they are interested in space in that publication. Each ``HotLeads`` email message comes with links for the paper to login and create a new ad-space listing.
Finally, the site`s Community features, like the Campus Newspapers Discussion Board, allow college media personnel to share ideas and discuss topics in a private area, restricted to accredited member newspapers.
For more information about CampusAdTrader, or to sign up, please see ihttps://ite at http://www.CampusAdTrader.com.
ABOUT CAMPUSADTRADER
CampusAdTrader is an online marketplace for buying and selling print, online and classified advertising in U.S. college newspapers. The website provides a forum where publications can list ad space for sale, sell blocks of advertising in bulk, or generate visibility for unsold space as needed in front of a national audience of media buyers and advertising professionals. The site, developed and operated by college-media content and services company Collegiate Presswire, is availahttps://ine at http://www.campusadtrader.com.
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