And these days, the most vital component to a college student�s social lifeline � your wireless phone � can reflect or showcase your personality.

Market researcher Jupiter Research estimates that annual Ringtone revenues will total $417 million in the United States this year, and then grow to $724 million by 2009. Many of these Ringtones will be �unconventional, and increasingly outrageous� � which means they could be perfect for you.

Ringtones, while hotter than ever � are now getting some �cool factor� competition from a new method of cell phone personalization � the Answer Tone.

What the heck is an Answer Tone you ask?

Answer Tones are what someone calling you hears �ringing� when they call you � and you can personalize your Answer Tone to match your mood � or even match it to WHO is calling you.

Got a friend that is WAY too into The Family Guy?  When they call you, hook them up with some classic comments from Stewie instead of a boring old ring while they wait for you to pick up.  Want to make your special someone feel extra special?  How about having them hear Natasha Bedingfield�s �These Words (I love you, I love you)� when they call you?  (Awww, you shouldn�t have!  That�s so thoughtful!)

Not all carriers have Answer Tones � be sure to check your company�s website.

These days, you even have the opportunity to be a trend setter.  Yes, you. Cingular, for example, has launched Cingular Sounds, an innovative music program that debuts new singles on wireless phones before they are heard anywhere else. The company kicked off Cingular Sounds in June with an exclusive 30-second Ringtone from Coldplay's "Speed of Sound" single; since then Cingular has provided Ringtone sneak previews of singles from Gretchen Wilson, Big & Rich, Missy Elliott, Juvenile and others.

Downloading Ringtones, Answer Tones, graphics and games is easy � go to your wireless provider�s website for details. And you shouldn�t go broke either � downloadable content can be purchased for anywhere from $0.99 to $5.99 for most offers.  You can download directly from your phone or on the Cingular website, you can �try before you buy��sweet!

A small price to pay for coolness�