NEW YORK--(COLLEGIATE PRESSWIRE)--Aug. 28, 2006--According to research firm M:Metrics, cell phone users between the ages of 18 and 24 are twice as likely to download a new ringtone as other mobile phone subscribers. College students are the most prolific users of mobile content, and customized school ringtones and logos are the latest trend in mobile and school spirit trends.

As students move into college dorms and return to campus for fall, they are looking for new ways to show their school spirit. Students and alums alike agree that whether they�re an Orangeman, an Aggie or a Sun Devil at heart, customizing their cell phone is a fun way to show school pride and support their team this season. Currently, University of Texas fans have dominated college logo downloads, and Army�s �Brave old Army� ringtone tops Notre Dame�s �Victory� by 25 percent. 

Although the standard option of ordering content directly from your cell phone is available, there is often a better selection available from online retailers, such as Thumbplay, whose service supports all major carriers. Thumbplay has the broadest selection of content from a variety of schools available via a simple order and download process. Thumbplay has the content that students and alums can enjoy with fight songs and school logos that representing over 100 US colleges and universities.

Getting the latest in mobile entertainment is as easy as going to www.thumbplay.com, choosing your content and typing in your cell phone number. Users can join Thumbplay�s discount club or download content � la carte. Thumbplay will then send the content to you via SMS text message.  Charges link directly to your mobile bill � whatever your carrier � eliminating the hassle of credit cards and separate bills. Thumbplay is the perfect choice for busy college students who are constantly on the go and want to show off their school pride this fall.

Below are the top ten selling college fight songs and logos from Thumbplay.com:

Top 10 College Fight Songs
1. Army � �Brave Old Army�
2. Notre Dame � �Notre Dame Victory�
3. University of Florida � �The Orange and Blue�
4. Florida State University � �FSU Fight Song�
5. University of Georgia � �Hail to Georgia�
6. University of Miami � �Miami Hurricanes� Fight Song�
7. University of Nebraska � �There is No Place Like Nebraska�
8. University of Oklahoma � �Boomer Sooner�
9. University of Texas�A&M � �Noble Men of Kyle�
10. University of Texas � �UT Fight Song�

Top 10 College Logos
1. University of Texas
2. University of Arizona
3. University of Florida
4. University of Kentucky
5. University of North Carolina
6. Duke University
7. Syracuse University
8. University of Southern California
9. University of Kansas
10. Notre Dame University

About Thumbplay
Thumbplay, Inc. is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

Contact:
Nick Leahy
Sparkpr for Thumbplay
[email protected]
415-321-1864