New Circuit Offers Access to Two Highly Desirable Markets: U.S. College Students and Asian-Americans
CLIFTON, N.J.--(COLLEGIATE PRESSWIRE)--June 12, 2007--Collegiate Presswire, the leading electronic distributor of press materials and marketing information to the nation's print, broadcast and online college media, and U.S. Asian Wire, the most comprehensive national newswire targeting Asian-America media outlets and organizations, announced today they have forged a strategic marketing and targeted news-distribution partnership.
The new distribution circuit, comprised of each newswire�s national media reach, will be offered to clients as a bundled package at a discounted rate compared to ordering the two distributions separately.
Through the alliance, the two companies plan to increase dissemination of news content to national Asian-American media and organizations and national college and university media alike. The partnership, and resulting joint service offering, officially launched June 1.
"This is an exciting opportunity for us to help our clients additionally reach the desirable and diverse media audience that U.S. Asian Wire serves," said Matthew Farlie, Director of Business Development for Collegiate Presswire. "We are looking to this partnership to set the standard for Collegiate Presswire's expanded multicultural outreach efforts in the future."
The Asian-American population increased 9% since 1990, the highest growth rate of any ethnic group. Asian-Americans are also the most diverse ethnic group in the U.S., with the influence of more than 15 different cultures. Relative to the average U.S. adult, they are better educated and enjoy higher incomes.
�This is a remarkable opportunity for two leading targeted newswires to collaborate and complement each other, this is a natural fit and I look forward to continued growth in our relationship with Collegiate Presswire� stated Leslie Yngojo-Bowes, U.S. Asian Wire president and founder. � The Asian-American and U.S. university/college markets feature parallel consumer behaviors interested in electronics, technology, apparel, entertainment, banking, finance and other trends. Our allied distribution is extremely advantageous and highly attractive for marketers and corporate communicators worldwide as we reach audiences with a combined consumer buying power of nearly $700 billion.�
About Collegiate Presswire
Collegiate Presswire is the leading electronic distributor of press materials and marketing information to the nation's print and broadcast college media. The service distributes press releases, ready-to-run articles and media advisories from companies, agencies and organizations to a proprietary nationwide network of more than 850 college newspapers, 250 college radio stations and select, leading education trade-publications via e-mail, electronic syndication and the Internet. Founded in 1998, Collegiate Presswire is based in Clifton, NJ. The company can be reached online at www.cpwire.com or toll-free at (888) 621-7721.
About U.S. Asian Wire
U.S. Asian Wire, Inc., founded in 2006, is America's most comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast, and online media in the U.S. The company's comprehensive media reach encompasses newsrooms of major news agencies and broadcast networks as well as niche outlets reaching specific Asian communities. Full-text news releases, multimedia distribution, geographic and Asian community defined circuits are some of the comprehensive services provided. Partnerships with Hispanic PR Wire, Black PR Wire and the Asian American Journalists Association amplify news delivery breadth. Please visit our website for further information at www.usasianwire.com or toll free 888-261-0800.
Contact:
Matt Farlie
Director, Business Development
888-621-7721, ext. 11
[email protected]
or
Sue Himmelstein
Senior Editorial/Media Specialist
888-281-0800 x10
[email protected]
