VENICE, CA--(COLLEGIATE PRESSWIRE)--Mar 12, 2001--Civic Tour 2001 will kick off on April 30 with pop-punk band blink-182 rocking the roof off the Paramount in Seattle. Honda selected the southern California band, featuring San Diego-natives Mark Hoppus (bass/vocals), Tom DeLonge (guitar/vocals) and Travis Barker (drums), to power the first leg of the inaugural Civic Tour. The Civic Tour marks Honda’s latest venture into the music arena and will be an integral part of its coordinated marketing efforts to introduce the completely redesigned 2001 Honda Civic to the contemporary youth market.
With their hard-driving sound and renowned comedic antics, blink-182 has quickly risen to pop-icon status, reaching beyond their core surfing/skating audience to capture the ears and eyes of young adults everywhere. Since signing with MCA Records in 1996, blink-182’s albums have sold more than 6,000,000 copies, with their latest studio release, Enema Of the State, reaching quadruple-platinum and their live CD, The Mark, Tom and Travis Show (The Enema Strikes Back), debuting at No. 8 on the Billboard Music Charts.
Through Civic Tour 2001, Honda brings blink-182’s infamous live performances to nine cities in eleven days, while also giving fans nationwide the chance to be part of the excitement through two sweepstakes promotions. Beginning in March, fans can enter to win a new 2001 Civic Coupe custom-designed by the outrageous members of blink-182 by logging on to the Civic Tour micro-site at civictour.com. The customized “blink-182 Civic” will tour the country with the band, to be showcased at the concert venues. Additionally, the ''Meet the Band'' sweepstakes will award a grand-prize trip for two to a blink-182 Civic Tour concert, including a chance to meet the band before the show.
Civic Tour 2001, featuring blink-182 and produced by Venice-based marketingfactoryinc., is scheduled to visit the following cities (dates and venues subject to change). Tickets for all cities will go on sale beginning Saturday, April 14 through Ticketmaster (www.ticketmaster.com).
Date / City / Venue April 30 / Seattle / Paramount Theatre May 1 / San Francisco / Warfield May 2 / Los Angeles / Hollywood Palladium May 4 / New York / Roseland Ballroom May 5 / Boston/Worcester / Palladium May 6 / Philadelphia / The Electric Factory May 7 / Washington, D.C. / 9:30 Club May 9 / Chicago / Riviera Theatre May 10 / Atlanta / Center Stage
A second leg of Civic Tour 2001 is planned for early summer when another renowned band will be in the driver seat and at the drawing board, customizing their 2001 Honda Civic for a lucky fan to win (band to be announced later this month). For more information about the Civic Tour and the all-new 2001 Honda Civic, visit civictour.com beginning in March.
Based in Venice, Calif., marketingfactoryinc. is a boutique entertainment marketing agency with creative, marketing, production and publicity departments that specialize in music and popular lifestyle brands. Since its inception in April of 1999, marketingfactoryinc. has enjoyed successful partnerships with national clients by developing and producing innovative entertainment marketing campaigns, connecting brands with bands. marketingfactoryinc. is currently producing the inaugural Civic Tour for Honda, in addition to developing promotional programs for the Listen Network, mp3.com and Sha-Sha Fine Shoes. Recently, marketingfactoryinc. created and produced audio content-based promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!Music, Sony PlayStation, Diamond Rio, Wherehouse Music, OP, Eruptor Entertainment and EIDOS Interactive.
American Honda Motor Co., Inc., (AHMC) was founded in 1959, and markets and distributes Honda and Acura automobiles; Honda motorcycles and all-terrain vehicles; Honda power products, marine products and lawn and garden products; and Honda and Acura parts and accessories in the United States. AHMC is headquartered in Torrance, Calif.
Today, Honda employs more than 19,000 associates in America in the design, development, engineering, assembly and sales of Honda and Acura products. Honda operates nine manufacturing facilities in North America that produce automobiles, motorcycles, all-terrain vehicles, power equipment, transmissions and engines, using domestic and globally sourced parts.
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