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Atomz Launches Strange Search Contest; Contestants Search for Bizarre Search Results of Fortune 500 Web Sites

Monday, February 4, 2002 9:00 AM
Entertainment
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Cash and Prizes Rewarded to Individuals with Most Peculiar Findings

SAN FRANCISCO--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Feb 4, 2002--Atomz, the leading provider of Web-native products, Atomz Search and Atomz Publish, that help enterprises deliver the right information at the right time, today announced that it has launched the Strange Search Contest. Contestants have the opportunity to win a $1000 U.S. Savings Bond and other prizes by searching the Web sites of Fortune 500 companies to find extraordinary, strange or bizarre search results using the Web sites` search engine capabilities.

Enterprise site search solutions differ from technology used for finding information on the World Wide Web. They are optimized to deliver results for a specific Web site. Savvy Web sites use site search solutions, such as Atomz Search, to ensure that their site visitors and customers instantly find exactly what they are seeking. Some site search solutions are so appalling they frustrate site visitors, causing them to leave the site -- or provide fodder for contests such as the Strange Search Contest.

``The Strange Search Contest invites contestants to have some fun with these strange results and helps Atomz highlight how critical good site search technology is to savvy business practices,`` said Martin Mazner, Atomz vice president of sales and marketing. ``The results we hope to gather will help us educate not just the individuals participating in the contest, but also those corporations who may not realize that a significant number of Web site visitors use site search as their primary site navigation tool.``


Contest Guidelines

The Strange Search Contest is open to Internet search enthusiasts who are U.S. residents and are over the age of 18. Contestants are invited to submit entries in four categories:

1. People Category - hapless results of searching for information about an individual on a Web site that should have relevant information about that individual.

2. News Category - missing or strange results of searching for news that should be on the Web site being searched.

3. Products Category - inept results of a search about a product.

4. Strange But True - search results that are strange or unexpected and don`t fit neatly into any of the first 3 categories.

Complete information and the official rules of the Strange Search Contest are available at www.atomz.com/strangesearch. The contestants must submit entries online for searches on the Web sites of Fortune 500 companies, no later than midnight on May 30, 2002. No purchase is necessary. The contest is void where prohibited by law and is subject to all federal, state and local laws and regulations.


About Atomz

Atomz is the leading provider of Web-native products that help enterprises realize the profit potential of Web content by delivering the right information at the right time. The company`s unparalleled technical excellence and dedication to customer satisfaction have led products from Atomz to be adopted by more than 50,000 leading Web sites, making the Atomz application network one of the top 175 most visited sites in the world. Selected customers include AOL Time-Warner, CBS, Palm, Gannett Corporation, Macromedia, Olympus, Varian, The United States Customs Service, New Line Cinema, The National Restaurant Association, and the San Francisco Ballet. For more information about Atomz products -- including Atomz Publish and Atomz Search -- visit the company`s Web site at http://www.atomz.com.

Note to Editors: Atomz is a trademark of Avivo Corporation. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.


Source: Atomz Corporation

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