MPA Announces Its Digital College Initiative to Deliver Digital Magazines Targeted By Academic Major
NEW YORK--(COLLEGIATE PRESSWIRE)--Sept. 7, 2006--In the first move of its kind, Magazine Publishers of America (MPA) announced today that with the beginning of the college academic year, the consumer magazine industry will institute a pilot program to supply free, one-year digital magazine subscriptions to select college students at universities across the country. Publishers will deliver electronic editions of several coveted magazine titles to the email inboxes of students studying engineering, film, fashion, business and international affairs.
A digital edition of a magazine is a replica of its print edition including advertising and editorial, offering readers an experience very much like an ink-and-paper publication but delivered electronically. Users can turn the pages with a simple click of the mouse. Fewer than 100 consumer magazines are available in electronic versions. The magazines participating in this initiative were chosen because they had electronic editions and their content was relevant to the schools� curriculum.
�Magazines have always provided engaging content to targeted audiences and communities of like-minded interests,� said Nina Link, President and CEO, MPA. �This effort emphasizes magazines� strong connection to the reader, as each publication�s content aligns perfectly with the students� educational interests.�
Participating schools and respective magazine titles include:
* Johns Hopkins University Paul H. Nitze School of Advanced International Studies (Foreign Policy)
* Northwestern University Kellogg School of Management (BusinessWeek)
* Parsons The New School for Design (Elle)
* USC School of Cinema / Television (Premiere)
* University of Notre Dame Computer Science and Engineering Division (Popular Mechanics)
Connecting with the college audience often provides a challenge to publishers, since the transient nature of college students make it difficult to reach them via traditional subscription methods. �This outreach helps unlock a channel that is important to the magazine industry,� noted Link. �The initiative will help us reach the next generation of magazine readers. Magazines are a multi-platform medium that touches its audience though a variety of channels.�
MAGAZINE PUBLISHERS OF AMERICA (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.
Contact:
Howard Polskin
SVP, Communications/Events
Magazine Publishers of America
212/872-3732
[email protected]
or
Cristina Dinozo
Director, Communications
Magazine Publishers of America
212/872-3731
[email protected]
