Customizable e-greeting cards are becoming increasingly popular. In fact, the Office Max recent e-greeting campaign "Elf Yourself," generated more than 11 million customized elves between November 27 and New Year's. At its peak, more than 40,000 per hour were created according to USA Today, Interactive Campaigns Build Buzz with Fun- January 18, 2007.

With MushyGushy, users have a wide selection of special Google "search phrases" to personalize their GushyGram. Once a receiver goes to Google and types in his/her personalized search phrase, they will find their GushyGram near the top of the "sponsored links" section. One simple click and any special someone will receive a fully animated GushyGram. The surprise of finding their matching Google search result and the fun of getting a personalized GushyGram creates double the impact for recipients.

"For parties or campus events, or for anyone who wants to ask someone out on a date in a new cool way, sending GushyGrams are fun and free," said Suzanne Benedetto a junior from Penn State University. "Just take a camera phone photo or get another image of your friends and create an e-greeting that they appear in. You'll love the reaction you get."

MushyGushy allows anyone with a computer to seamlessly integrate a digital photo into a GushyGram with their user-friendly "head-cutting tool." After heads have been cut and sized, users then select matching skin tones and gender assignments. Finished heads can then be saved for future use in your "Head Case," which automatically remembers skin tones and gender assignments.

According to a study by the Pew Internet & American Life Project, entitled The holidays online: Emails and e-greetings outpace e-commerce, 32% of Internet users (over 30 million people) sent e-greeting cards to loved ones and friends over the holiday season. Hispanics were more likely than other ethnic and racial groups to have sent e-greeting cards - 45% of them did so.

"Today's society is all about self-expression and connection via the Web," said Kurt Schwartz, owner and founder of MushyGushy. "People love watching themselves, family, and friends in our top of the line animations. Using our Google feature as an optional delivery mechanism makes the whole process more engaging and the connection between sender and receive much stronger."

MushyGushy (www.mushygushy.com) is based in Parsippany, New Jersey. Unlike traditional e-greeting cards, which tend to be impersonal, MushyGushy takes e-greetings to a whole new level in personalization for everyone. Send a GushyGram today; you'll love the reaction you get.