CAMBRIDGE, Mass.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Mar 23, 2005--For students that want to stay connected while mobile, Oxy Systems, Inc., a leading developer of mobile multimedia tribeware today announced the launch of a free market trial of phling!(TM), a suite of software products that enables teens and young adults to send voice, picture, and text messages from their mobile phone to their instant messaging (IM) buddies, home PC, and mobile blog. With just one button click, phling! users can send voice messages to friends sitting at their computer at home and to their mobile phone. As a complete mobile communications application, phling! also makes it possible for users to retrieve images and audio clips from their PC for display or playback on the mobile phone when away from home.
The free software is available at www.phling.com.
Tribeware combines mobile communications and mobile entertainment to extend a user`s social community into the wireless network. ''With phling!, students have a much richer way of staying in touch with their friends who may be on the other side of the country or the other side of the campus,'' said Perry M. Lowe, Senior Lecturer of Marketing at Bentley College. As part of its graduate marketing project course, Bentley will be working with Oxy on phling! marketing opportunities this summer.
Today, the majority of camera phone photographs remain on the phone because of the difficulty of sending them. Reducing this communication complexity, tapping into existing social communities - the buddy list - and giving youth a way of sharing and enhancing their mobile lifestyle is what Oxy Systems is all about. ''This is the online generation, and our mission is to meet its mobile communication and entertainment needs. We are confident that users who participate in the free market trial will find phling! a fun product to use on a daily basis,'' said Graeme W. Smith, Vice President of Product Marketing at Oxy Systems.
The phling! product suite was developed based on extensive feedback from panels of college and high school students. These panels helped drive the feature set, user interface, and look and feel of the product from the very beginning and they continue to contribute to new product development.
For further information, contact Graeme W. Smith on +1-617-682-1000 x604.
About Oxy Systems
Oxy Systems is an innovative and dynamic software company developing mobile, multimedia tribeware that connects teens and young adults to their IM buddies and their home PC from their mobile phone. Oxy Systems` phling! product suite enhances mobility for today`s teen and young adult communities. Founded in 2003, Oxy is a privately held company with headquarters in Cambridge, Massachusetts and European offices in Villars-sur-Glane, Switzerland.
phling! is a trademark of Oxy Systems, Inc.
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