SEATTLE--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Mar 9, 2005--Pura Vida Coffee announced today that Pioneer College Caterers has selected Pura Vida Coffee as its preferred provider for coffee and cause-driven beverage programs on all its campuses nationwide. Pioneer made the selection based on Pura Vida`s proven track record on campuses across the country and the fact that its products and programs closely align with Pioneer`s values. Pura Vida, a 100% charitably-owned company, produces fair trade, organic, shade-grown beverages and uses all its resources to assist, encourage and inspire at-risk children in the developing world.
''The values of your school can be demonstrated through the types of beverages you purchase,'' said David Nicely, CEO, Pioneer College Caterers. ''There is momentum for all campuses -- whether large or small, self-operated or managed -- to provide goodwill products that make a difference in people`s lives.''
''More than 70 colleges and universities nationwide offer Pura Vida. Pura Vida not only satisfies consumer demand for high-quality, cause-driven products, but we have consistently generated more revenue for campuses than their previous coffee program,'' said John Sage, President and Co-Founder, Pura Vida. ''Charitably-owned and cause-driven, Pura Vida combines the tough-minded focus of a business with the tender-hearted nature of a nonprofit.''
Cause-Driven Coffee
Pura Vida is dedicated to helping at-risk children and families in coffee-growing countries and is becoming increasingly known throughout the food service industry. Its values-driven consumers can enjoy a growing family of products while helping to feed, clothe and educate at-risk children.
Pura Vida provides complete coffee solutions, from dining hall dispensers to stand-alone espresso kiosks, and is fast-becoming the cause-driven brand of choice among higher education foodservice managers. Several universities including Baylor, Wheaton and Azusa Pacific now serve Pura Vida coffee to students, faculty and staff.
''We are very excited about our new relationship with Pura Vida and the new cafe on campus! It is truly a great coffee for a great cause, and their team is wonderful to work with,'' said Glendon Becker, Director of Auxiliary Services, at Fresno Pacific University.
Students respond positively to the Pura Vida brand because, in addition to its emphasis on Fair Trade practices, the company is 100% charitably-owned and uses all of its resources to help at-risk children and families in coffee-growing countries build more hopeful futures.
About Pura Vida Coffee
Pura Vida Coffee is a Seattle-based gourmet coffee company that is 100% charitably-owned. The company uses all of its resources to benefit at-risk children and their families in coffee-growing countries. Our devotion to helping at-risk children and families begins with our commitment to carry 100% certified Fair Trade, organic, shade-grown coffee, raising the living standards for farmers and their communities while protecting the environment in more than a dozen countries. Pura Vida Coffee offers premium products and services for large and small organizations, including universities, offices, institutional dining services, and churches, as well as individuals. To learn more about the company and its unique mission, please visit us at www.puravidacoffee.com.
About Pioneer Caterers
Established in 1973, with a vision to provide the highest quality food service available to the students, faculty and staff of Christian colleges and universities. Today, that vision still holds fast, as we have grown nationwide serving numerous Christian college and university campuses from coast to coast. www.pcconline.com/.
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