SAN DIEGO--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Oct 22, 2002--Miller-Williams Inc., the leader in customer value research, this month invited students at 35 colleges and universities to participate in their bi-annual National Campus Listening Post.
Students may participate through Dec. 15, 2002.
Beyond academic differences it is the campus environment or lifestyle that makes the college experience unique. The student facilities, dining services, parks, libraries, activities and many other social opportunities are often what differentiate campuses. Miller-Williams` research will determine what students` expectations are of their ideal campus lifestyle and where the largest gaps lie with their current campuses in meeting that ideal.
Universities that advocate student participation will be eligible to receive a complimentary report of demographic and behavioral data from Miller-Williams that details student views on binge drinking, preferences toward residential options, use of public transportation and whether most students are dining on or off campus, among others.
''Participation is a great way for students to have their opinions heard in a positive and effective manner and university administrators will find the results an essential part of campus planning initiatives'', said Amy Ferraro, director of research at Miller-Williams Inc.
In return for survey participation Miller-Williams will enter every student in a drawing to win a trip for two to Cancun, Mexico or one-of-five $100 cash prizes. Results of the survey will be posted within eight weeks. For more information on the survey, and to participate, visit www.millwill.com/campus.htm.
About the Research
Miller-Williams Inc. conducted the research independent from any college or university. Using advertisements and bulletin announcements, Miller-Williams invited students at institutions nationwide to participate in a 10-minute online interview. Certain respondents were disqualified if they were not currently registered students or if responses were faked (note: the M-W system distinguishes between natural and systematic responses to ensure the most accurate and reliable data possible).
About Miller-Williams Inc.
Miller-Williams Inc. provides customer value research to senior executives at many of today`s most influential corporations to help them deliver results. Executives obtain a fresh, unbiased and decisive analysis of where customer revenue growth exists for their company. The company delivers results to the executive through its research programs tailored to the executive`s needs. The measurable outcomes from Miller-Williams research show executives how and where to focus resources in sales, marketing, service and other customer-driven
initiatives. Miller-Williams Inc. has over 1,900 members that renew annually at a 92% rate and represent many of the world`s largest and most prestigious corporations.
Miller-Williams is the collective effort of Robert B. Miller, co-author of Strategic Selling(R), and Gary A. Williams, co-author of ''Change The Way You Persuade'' in Harvard Business Review, May-2002. For more information, visit www.millwill.com or call 800/790-6070.
Strategic Selling is a registered trademark of Miller-Heiman Inc. and MHI is in no way affiliated with Miller-Williams.
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