Industry Leaders Form Unparalleled Access to Free and For-Pay `Big Four` Fantasy Games and Analysis
SUNNYVALE, Calif. and ST. LOUIS--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Jan 30, 2002--Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, commerce and media company, and SportingNews.com (TSN), a leading provider of online sports coverage, today announced an agreement to distribute TSN content and extensively co-promote fantasy games covering the ''Big Four'' sports -professional football, basketball, baseball and hockey. The new relationship combines the strengths of each organization, while enabling both Yahoo!(R) Sports (http://sports.yahoo.com) and SportingNews.com to jointly market a variety of free and for-pay fantasy games to each other`s fast-growing fantasy sports audience. Fans will be able to see immediate results of the agreement with the launch of fantasy baseball in mid-February at http://fantasysports.yahoo.com or SportingNews.com.
Yahoo! Sports will continue delivering its industry-leading fantasy games and tools, while TSN brings its core strength of salary-cap style games and in-depth fantasy analysis from its staff of dedicated writers. Within both parties` for-pay fantasy games, players can access a number of tools and services that provide a competitive advantage, including TSN Draft Kits which include extensive notes and nuggets, player rankings, scouting and reports, expert columns and weekly lineups. In addition, players of the Yahoo! Sports fantasy games can incorporate the real-time ''StatTracker'' application that shows current stats standings and game scores.
''This agreement with The Sporting News underscores Yahoo! Sports` commitment to bringing the best of branded, trusted news sources to its millions of consumers,'' said Brian Grey, director of business development, Yahoo! Sports. ''Fantasy sports have moved online at a phenomenal rate, illustrating how perfect the Internet is for this skyrocketing business. We feel this relationship with The Sporting News arms fantasy sports players with one of the most competitive sets of games, tools and analysis available anywhere.''
''Our relationship with Yahoo! Sports brings the best-of-breed content of SportingNews.com, Sporting News Radio, and the newly-redesigned Sporting News magazine to the millions of sports fans that frequent Yahoo!,'' said Jason Kint, VP and general manager online, SportingNews.com. ''Yahoo! Sports continues to be an incredible platform for TSN and will round-out our complete suite of fantasy sports products.''
Yahoo! and SportingNews.com have an existing relationship whereby TSN provides extensive editorial coverage through daily ''Expert Columns'' on Yahoo! Sports` front page, as well as notes, analysis and coverage that appear on league, team, player and event-specific pages.
About The Sporting News
The Sporting News is a Wired World Company and part of Vulcan Ventures, Inc., a company owned by Microsoft co-founder Paul Allen. The Sporting News is a leading U.S. sports media company reaching some 19 million fans weekly. TSN`s content is available through many sources, including the nation`s oldest sports weekly magazine (The Sporting News), the 4th largest general sports information Web site (SportingNews.com), and the nation`s largest sports radio network (Sporting News Radio), with over 400+ affiliates and four operated stations. SportingNews.com is a major sports content provider to Yahoo! Sports, MSNBC, iSyndicate and AvantGo.
About Yahoo!
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 219 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through Yahoo! Enterprise Solutions, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!`s clients. The company`s global Web network includes 24 World properties. Headquartered in Sunnyvale, Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.
Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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