33 New Clients and 50% Growth In Revenues
CONSHOHOCKEN, Pa.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Jul 29, 2002--TMX(TM), the leading provider of full service digital direct marketing solutions, today announced its continued market penetration by growing over 50% in revenues for the first six months of 2002 over the same period last year. In addition, TMX has added 33 new clients that include leading companies in the retail, consumer products, pharmaceutical, high-tech/electronics and higher education industries.
TMX`s digital direct marketing solutions typically generate 30% to 40% response rates for its clients, and significantly higher for highly targeted lists. In addition, call-to-action (CTA) response rates can achieve high single digit percentages, compared to the 1% to 2% CTA response rates of traditional direct mail campaigns.
''In today`s economy, business developers and marketers are looking at the most effective ways to lower the cost of sales while continuing to build brand and market awareness,'' said Blair Lyon, CEO and president of TMX. ''Our clients are telling us that for the first time, they have a powerful lead generation and branding platform that delivers bottom line results. Sales and marketing are now integrated through a powerful medium that acquires and retains customers.''
In addition to a full service menu of digital direct marketing services, TMX`s proprietary technology offering, unique to the industry, provides clients measurable return on their marketing investments by delivering tangible results for sales. Its Campaign Intelligence(TM) (CI), Automatic Sensing Technology(TM) (AST), and Communicator(TM) tool, allows clients to quickly design, customize, track, and analyze digital direct mail campaigns and the behavior of potential buyers; thus, generating highly qualified leads.
Also unique to TMX is the message delivery. The AST product is able to ''read'' the recipient`s current laptop or desktop technology capabilities, and then customize the message format to be either pure text and links, or static graphics such as GIF or JPG files, or the full media experience of video, animation and sound using Rich Media. ''AST makes sure that no one falls through the cracks based on technology limitations of the recipient,'' Lyon continues.
According to an October 2001 report by Jupiter Media Matrix, digital e/mail marketing spending will grow to $9.4 billion in 2006; particularly as budgets are trimmed further, marketers will explore how digital e/mail marketing can become a cost effective alternative for direct mail.
''The solution is as creative as the client`s imagination can take it,'' concludes Lyon. ''We have exciting applications of our offerings from software product launches, consumer trade show promotions, university student recruitment, internal employee communications, to crisis communications for investors - all of which have hard data to validate the reach, viewer-ship and effectives of the campaign.''
(See related release ''Drexel University Chooses TMX for Digital Student Recruitment Efforts.'')
About TMX
TMX is a full service Digital Direct Marketing Company that combines world-class advertising expertise with sophisticated technologies to drive revenue for global clients. Its solutions allow clients to acquire new customers and retain existing customers by delivering information tailored to the target audience. TMX full service offerings include strategic campaign planning, creative development and media services, list procurement and management, global broadcast delivery, campaign measurement and analysis. For more information, please visit www.tmxinteractive.com.
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