Trend for Online School-to-Student Communications Rising
CONSHOHOCKEN, Pa.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Jul 29, 2002--TMX(TM), the leading provider of full service digital direct marketing solutions, today announced that Drexel University has chosen TMX for its student recruitment efforts. The digital direct mail campaign will focus on recruiting students for Drexel`s College of Media Arts and Design, one of eight colleges offered by the Philadelphia-based university. In addition, the campaign is being designed to promote potential students to the campus-based events such as open houses, tours, and workshops, as well as drive online traffic to the relevant areas of information on the Drexel University website.
Drexel chose an online delivery channel over traditional direct mail campaigns because online viewer share is growing; the delivery of the message is nearly instant versus going by regular mail; student profiles can be easily developed and their interests easily identified based on TMX`s tracking capabilities for open rates, response rates, and viewing times within different content areas; and digital direct mail is a more cost effective alternative to traditional direct mail and has wide possibilities for integration with other web-based initiatives at Drexel.
As cited on www.emark.com, more than 90% of college-bound students have Internet access at home and spend over 7 hours a week online.
''The Internet is becoming the primary form of school-to-student communication,'' said Blair Lyon, CEO and president of TMX Interactive. ''Most young people are already online chatting with their friends or surfing the net, so targeting them with information about their next major decision in education is a logical evolution for high education institutions.''
TMX`s digital direct marketing solutions typically generate 30% to 40% response rates for its clients, and significantly higher for highly targeted lists. In addition, call-to-action (CTA) response rates can achieve high single digit percentages, compared to the 1% to 2% CTA response rates of traditional direct mail campaigns. In addition to a full service menu of digital direct marketing services, TMX`s proprietary technology offering, unique to the industry, provides clients measurable return on their marketing investments by delivering tangible results for sales. Its Campaign Intelligence(TM) (CI), Automatic Sensing Technology(TM) (AST), and Communicator(TM) tool, allows clients to quickly design, customize, track, and analyze digital direct mail campaigns and the behavior of potential buyers; thus, generating highly qualified leads - in this case, qualified student applications.
(See related release ''TMX Continues to Penetrate Digital Direct Marketing Industry.'').
About TMX
TMX is a full service Digital Direct Marketing Company that combines world-class advertising expertise with sophisticated technologies to drive revenue for global clients. Its solutions allow clients to acquire new customers and retain existing customers by delivering information tailored to the target audience. TMX full service offerings include strategic campaign planning, creative development and media services, list procurement and management, global broadcast delivery, campaign measurement and analysis.
For more information, please visit www.tmxinteractive.com.
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