World’s Largest Retailer Launches College Bookstore at www.walmart.com
BRISBANE, Calif.--(COLLEGIATE PRESSWIRE)--Sep 10, 2001--It’s an annual back-to-college ritual: going to the campus bookstore, searching shelves, sifting through stacks, standing in line with an armload of books…. But what if you could buy the books you need with less hassle, less cost and less time? Students are discovering they can do just that at a new bookstore - Wal-Mart’s online College Bookstore.
Open 24 hours a day, seven days a week, the College Bookstore at www.walmart.com includes more than 300,000 titles, saving students up to 30 percent off the list price. From study aids and encyclopedias to grad school guides and college textbooks, the online bookstore offers students an extraordinary variety of books to meet their curriculum needs. Subjects include architecture, art, history, literature and mathematics.
“We want students to think of Wal-Mart for all their back-to-school needs, even college textbooks,” said John Fleming, senior vice president of merchandising at Walmart.com. “And now at Walmart.com, students can order the books they need, knowing they’re getting Every Day Low Prices from a brand they trust.”
Market basket comparisons between Walmart.com and campus bookstores, as well as between Walmart.com and other online shopping sites that sell textbooks, consistently show Walmart.com provides the best values overall. College students are beginning to discover this, making the online College Bookstore one of the site’s more popular destinations.
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